Managing Director | Business Development & Marketing
JD Gregor Syndications LLc.
Total years of experience :28 years, 11 Months
Overall accountability of Business Development and Marketing at Director-level at self-owned global business research consultancy specializing in the creation, syndication and aggregation of first-rate marketing content
Key Responsibilities
• Driving significant increases to profit margins through affiliate sales and marketing campaigns
• Utilizing KPI analysis to train and develop staff across all facets of the company
• Building international relationships through extensive industry networking and account management
• Managing the overall company financials to remain in keeping with departmental budgets
• Creating and implementing successful advertising promotions to drive bespoke campaigns
• Formulating financial proposals and presenting them across a wide range of sectors
• Liaising with clients from proposal to implementation to ensure successful project delivery
• Introducing key technology partners to the company through extensive networking and relationship management
• Devising and monitoring direct marketing strategy including digital, post and telemarketing methods
• Reporting and analyzing forecasts against actual sales figures
Key Achievements
• Lead the company to become the choice content partner to a range of clients, as well as finding ourselves in the ‘premium and preferred’ content space for consumers
Tasked with leading the delivery of the world’s 13th largest telecoms provider Etisalat’s highly-bespoke OTT video services across multiple platforms including smart TVs, tablets and mobiles.
Key Responsibilities
• Project management
• Coordinating the delivery of multi-faceted media solutions to Etisalat throughout the launch of eLife on Web, CP Premium and the OTT service.
• Advising and implementing multiple web portals for a host of regional and national TV channels
• Integrating linear TV content into various workable formats without compromising on quality
• Recommending and introducing approved premium content for national media outlets
• Managing performance against contracts and creating internal communications
• Building and maintaining both internal and external business relationships throughout the sector
• Formulation of strategic marketing plans in line with business growth goals
• Guiding clients throughout the entire journey from project creation to rollout
• Working with central business partners to develop marketing and financial strategies for TV outlets across the Middle East and North African region.
Sales & Marketing Operations
Business Development
Client Relationship Management
Channel Management
Team Management
Noteworthy Highlights
Pivotal in handling multiple management responsibilities at various functions including Network Development, Marketing, Distribution, CRM and Research and Operations.
Worked very closely with various distributors / re sellers and property management companies particularly in UAE to develop SMATV / IF distribution strategies. Few of the largest alternate platforms managed in GCC are Evision (Cable TV platform) and Du (IPTV Platform) in UAE and Mozaic (IPTV Platform) in Qatar.
Developed key marketing and retail promotional strategies to drive new sales and retain existing subscribers to achieve overall network’s growth plans.
Handled many special projects of Mega Raffles, Events and several ATL and BTL campaigns conducted by the company.
Successfully lead the operations team during major events like FIFA World Cup 2002 and 2006, ICC World Cup etc. The responsibilities included trainings to distributors and CSR’s, Infrastructure Development, Traffic Management etc.
Implemented direct retail based customer relations management strategies to improve net growth of the subscribers on the platform .
Introduced various seamless payment options and gateways to facilitate improved retention of subscribers at remote locations.
Conducted Frequent Research Programs to identify consumer viewing habits and programming requirements for the Senior Management to assist in content acquisition, planning and to achieve other strategic objectives for the Network.
Active part of core product development team and took the lead in introducing the first buy thru subscription option in the region.
Stellar role in the launch of Pehla in Europe, as part of Pehla’s expansion plans, a bouquet called ‘Pehla Europe’, created for the European market was launched with the operations based in Germany.
Managing the team of Customer Service
Managing regional operations
Achievement of Sales Targets
Trainings to the Customer Service and sales teams.
Co ordinations between the Programme Provider and Customers.
Reports to the Senior Management and Program providers
Fully responsible for the Billing of subscribers the region
Was in charge of the Computer network.
Suggested and implemented result oriented techniques, which proved an increase in Sales, easy and effective standards for the maintenance of subscriber accounts which, bringing in to entire satisfaction of the management.
Joined this organization as a junior executive in the MIS department and rose to the level of Administration & Exports manager within a short period.
Job responsibilities entailed (various functions in) the general administration of the organization to ensure the smooth functioning.
Liaisons with the branches abroad, foreign buyers, and suppliers.
Liaisons with the various government agencies and Free zone authorities.
One of the major achievements was to lead an in-house team and automated all the departments and set up a control system to ensure proficiency and effectiveness.