Adebayo Baker, Group General Manager

Adebayo Baker

Group General Manager

Bell - Bond NG.

Location
Nigeria
Education
Bachelor's degree, Political Science
Experience
32 years, 6 Months

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Work Experience

Total years of experience :32 years, 6 Months

Group General Manager at Bell - Bond NG.
  • Nigeria
  • My current job since March 2016

Shouldered with the responsibilities of bringing out clients' image and their brands beyond expectations in the industry competitions. This is by molding and tuning up brands to acceptance via well guided advice and servicing. This is professionally, creatively and effectively limited to Brand/Project Acceptance Development or Re-positioning, PR Relations Advice, Branding, Events and Promotions, Printing & Media Productions. All towards making the dreams of caorporate image, brands and projects come true at Bell - Bond NG.

Head: Strategy & Communications at SD&P Limited, Lagos. Nigeria
  • Nigeria
  • September 2007 to February 2016

- Brainstorm, create, develop, critically dissect
with assigned team of staff, thorough reassessment,
strategize actualization, assign, roll out and successfully
oversee and achieve the business missions and plans
of the Company.

- Head developments and successfully manage clients’ brand communications and marketing, that is, brand development, advertising, events, promotions, branding, commercial audio - visual productions, publications, printing etc. Some of these major accounts are Zain (now Airtel) Nigeria, Motorola Nigeria, Mobil Oil Producing, Skye Bank Plc, Ecobank Plc, National Industrial Court, Supreme Court of Nigeria, National Juciary Commission, Nigerian Wire & Cable Plc, The Palms Mega Mall, Federal and State Universities, some State Governments etc.

- Channeling and successfully running administration operational, corporate/governmental communications, and relationship strategies of the Company, as related to internal, services, servicing clients, contractors, media, the public (in the area of corporate socio responsibility), non - governmental and governmental agencies/representatives.

- Successfully co - planning, advising and overseeing
Company’s income and outflow capitals.

- Effectively manage and periodically train staff of the company
that comprise senior, middle and junior staff strength of 107.

- Directly advising and effectively answerable to the MD/CEO and Management Board of 4 active shareholding directors for the purpose of Company’s stability, profitability and growth.

General Manager at LATOBAK IN’TL
  • Nigeria
  • January 2004 to August 2007

Manage, oversee and bear overall responsibility for
successful implementation and outcome performance of
brand development, advertising, branding, printing,
events and promotion, and sales marketing of clients’
brands and services. Some of these accounts are
Glomobile, Lexix and Lexis (of South Africa) in
Nigeria, PCOutlet, Bond Bank, Odade Publishers,
Snowwhite Drycleaners, Perfect Ideas and
Exclamation!

Defining, managing and successfully maintaining corporate communications of the Company. That is, as related to operational, staff, clients, contractors, media, agencies and the public.

Co - planning and managing the Company’s budget functions, resources and incomes.

Head, train and successfully manage a staff
strength of 33.

Responsibly and effectively answerable to the Managing Director for Company’s overall performance

Communications Manager at MVP
  • Nigeria
  • April 2002 to July 2004

Responsible for the development, budgeting and management of marketing, promotion, audio - visual production/advertising, printing and public relation assignments for clients’ brands and services.

Senior Supervisor at BATCO/Cosse Ltd
  • Nigeria
  • January 1999 to February 2002

On assignments and responsibilities for nationwide sales, distribution, communication and promotion for Benson & Hedges Premium brand.

Execute company strategy on anti - fake product campaign/replacement drive of Benson & Hedges premium brand across the major cities and towns in Nigeria, especially in the North.

Responsible for the daily write up and collation of field reports to the Line Manager in Lagos.

Communications Executive at MVP
  • Nigeria
  • January 1998 to January 1999

Operates under a ‘goal - getter’ team that handles brands’ sales promo and events, audio - TVC production, printing and media advertising assignments.

Successfully executive the re - branding of Éclair and Tom Tom sweets into great brands.

Trainee at Promo Consortium
  • Nigeria
  • March 1996 to December 1998

- As a trainee cum assisting executive I was exposed to brand development, the promotions and corporate communications. Nigerite Tiles and IKB Body Lotion products are two key accounts I was attached to.

Production Manager at Solar Production
  • Nigeria
  • July 1993 to March 1996

- Started as a Trainee in Radio/TV production and post - production for the first six months.

- Graduated to Radio/TV production and post - production Assistant with key involvement in award winning radio jingles and TV commercials for Red Star Express courier, First Bank commemorative anniversary, Dunlop Elite Tyre, Rock Beer and Thermocol.

- Elevated to Production Manager with responsibilities to plan, execute and coordinate the Nigeria’s first professional football league (a.k.a Bournvita Professional League) sponsored by Cadbury Nigeria Plc. Also development and production of MOTORING GUIDE weekly TV programme, including other production and post - production assignments, e.g. the rested popular weekly TV soap named ‘Family Circle’.

- Directly answerable to the MD/CEO, ED and Deputy ED.

Group Administrator at Lajoie Group of Ventures
  • Nigeria
  • October 1992 to July 1993

Head of staff and pupils of the educational division.
Single handedly innovated, and additionally head and oversee the successful operations of the other sister ventures, that is, the private public library, the business centre, the video club and the snacks bar.

Representing and directly responsible to the Chairman/CEO

National Youth Service Corp Engagement Attache at Nigerian Army School of Finance & Administration
  • Nigeria
  • September 1991 to August 1992

International Relations Course to the combined class of mid and senior service officers of the Nigerian Armed Forces, i.e., army, naval, air force and the police

Responsible and reporting directly to the School Commandant.

Education

Bachelor's degree, Political Science
  • at University of Lagos
  • July 1991
High school or equivalent, Higher School Certificate
  • at Mokuolu Institute of Advanced
  • August 1986
High school or equivalent, West African School Certificate (WASC)
  • at Ijebu Community Grammar School
  • May 1986

:

Specialties & Skills

Project Management
Customer Service Skills
Promotions
Media Communications
Administration
BRAND MANAGEMENT
BUDGETING
CORPORATE COMMUNICATIONS
CUSTOMER RELATIONS
GENERAL MANAGEMENT
MANAGEMENT
MARKETING
ADVERTISING

Languages

English
Expert

Memberships

AIESEC Alumni, Nigeria
  • Event planning and organizing
  • July 1988

Training and Certifications

ACHIEVING UPPER EDGE RESULTS FOR PRODUCTS AND SERVICES (Training)
Training Institute:
BetterSolutions Consultancy, Ghana
Date Attended:
August 2008
Duration:
12 hours

Hobbies

  • Researching, networking, at home with family, traveling, love sports and entertainments.
    Writen and published in the USA in 2013 a must have and read business, career and personal development book titled ' Generations' Power'. Book preview at www.amazon.com