Regional Sales Director - North Africa
Promate Technologies
Total years of experience :8 years, 5 Months
• Jan 2012 - Present; Promate Technologies - UAE, Dubai
Position held: Regional Sales Director - North Africa
Managing and directing the sales of the North African region.
Duties: • Responsible for establishing distributorships across all North African countries namely Egypt, Libya, Morocco,
Algeria, Tunisia.
• Responsible for the current direct to Retail channels.
• Fully responsible and accountable for the P&L of each country in the region.
• Defining the contractual terms and conditions of the agreements with our distributors.
• Ensure that the distributors are maintaining or keeping pace with the yearly set targets.
• Supporting the distributors in managing their stock in channel.
• Ensuring that the brand receives optimal visibility in prime locations for optimal results and turnovers.
• Sep 2009 - Jan 2012; Juma Al-Majid Group - UAE, Dubai
Position held: Retail Manager
Managing and directing the retail sales force in order to achieve the desired revenue and profitability targets across all 11 showrooms in the UAE.
Duties: • Established a franchise box and had it implemented across all showrooms; the project was effectively
implemented in our Abu Dhabi showrooms.
• Restructured the entire retail operations and sales force in order to achieve the required level of cost efficiency and optimized turnovers.
• Had full responsibility and accountability for the P&L of the Retail business.
• Successfully achieved a yearly turnover of 190, 000, 000 AED.
• Defined Category spaces based on sales and profitability contributions, showroom locations, and seasonality.
• Built the product range / assortment per showroom taking into consideration consumer preference, category and sub-category contributions, feasibility, and profitability.
• Coordinated with the legal department for issuing the necessary permits for promotions and in-store marketing
activities.
• Sep 2008 - Sep 2009; Al-Yasra Food Co. - Kuwait
Position held: Organics Division Manager
Meeting predefined sales targets and ensuring customer satisfaction by effective utilization of available
resources and company personnel.
Duties: • Managed all re-ordering and sourcing processes from suppliers of fresh product ranges and forward said
orders onto AFC Regional Organics Manager for approvals.
• Managed all financial aspects in terms of costing, pricing, and product profitability.
• Managed all aspects of both in bound and out bound logistics connected to the Organics Division.
• Maximized the efficiency of designated routes and team members to achieve overall sales and distribution
targets.
• Ensured maximum shelf life of products is achieved in store for all Organics Division products.
• Managed and ensured the most effective use of in store sampling.
• Maximized the sales of AFC Organics product ranges and kept returns at a minimum.
• Coordinated with teams of other trade channels to ensure listings of products.
• Frequently visited outlets to ensure Promoters were working in an effective and efficient manner.
• Prepared quarterly category reviews to management and shareholders.
• Coordinated with the Legal Department for registering brands and issuing permits for promotions and offers.
• Coordinated between our suppliers and our purchasing department to ensure that all necessary documents
are furnished for smooth shipping and clearance procedures.
Duties:
Planned stock/intake requirements.
Managed the range-building and buying process for all three countries namely, Kuwait, Jordan, and Oman.
Maintained gross profit on purchases and net profit on sales.
Identified best-selling styles and lines.
Researched and established product demand and closely monitored sales results.
Reported on competitor activity and recommended strategies to exploit market potential.
Coordinated with logistics and finance departments regarding product bar-coding, costing, and deliveries.
Identified needs and plans for promotional events and implemented them.
Coordinated with the Marketing department and furnished all necessary documents in order to issue permits for end of season sales and in-store promotions.
Determined shipping terms with Suppliers taking into consideration the most profitable option, while coordinating shipment details to our Logistics department for follow up and furnished all necessary documents (i.e. certificate or origin, commercial invoices, packing lists, bill of lading, etc…) and ensured that all necessary legalizations are done (chamber of commerce or related embassy)
Negotiated L/C terms and shipping terms with Ad-hoc suppliers (mainly from China and the United States).
Inventory management and monthly monitoring of stock turnover.
Side Mission:
Built up a private label sports brand for TSC from grass-roots.
Registered Brand names and logos (O’range, Orange, and Motion).
• Aug 2004-Nov 2005; Oriental Weavers - Egypt
Position held: Assistant Regional Export Manager (Southern Europe)
Duties: • Managed Key accounts and clients in Southern Europe and Italy in particular.
• Managed the intake of orders, and prioritized production according to set delivery dates and available stocks.
• Followed up on production of orders up till delivery stage.
• Maintained minimal inventory while focusing on timely deliveries.
• Identified new opportunities in the region and increased the market share.
• Identified new product demands.
• Promoted new product lines to customers during shows (Domotex - Hannover -Germany)
• Followed up with clients to issue L/C and made sure that the L/C terms are aligned with original agreements.
2011 MBA (in process) Specializing in Strategic Planning - Heriot-Watt University, Edinburgh Business School - Scotland, UK.
Train the Trainer Diploma
Bachelor of Arts: Major in Political Science and minor in Economics
Graduated with high honors
Brevet