Adham Elassaly ,  Business Development Manager

Adham Elassaly

Business Development Manager

Toyota Egypt Group

Location
Egypt
Education
High school or equivalent, business administration
Experience
18 years, 4 Months

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Work Experience

Total years of experience :18 years, 4 Months

Business Development Manager at Toyota Egypt Group
  • Egypt - Cairo
  • My current job since February 2017

Commercial Project & Portfolio Management

• Delivered double-digit growth in key fleet models (Passenger and Commercial vehicles) through, planning and executing an ambitious Total Fleet Sales Penetration strategy.
• Introduced and Launched Successfully TGMO (Toyota Genuine Motor Oil) in Egypt September 2019.
• Managed and executed in co-ordination with marketing team and Aftersales service new 3S facilities in Sharm El-Sheikh and El-Sheikh Zayed to deliver best distribution network.
• Managing and coordinating activities for the non-promoted/mature product portfolio to maximize its sales potential (Fortuner, Rush and Yaris HB).
• Improved dealers’ capabilities & qualifications through Adding challenging measurements to the dealer’s program and increase the minimum score from 70% to 80%.
• Manage alliance partnership deals and/or Programs (e.g. termination, renewal, amendment and improvement of contracts) to maximize the contribution of partnership to the company growth and customer satisfaction.
• Developed and implemented of the brand strategy by product in conjunction with TMC global direction and strong target-oriented campaigns (I love my Toyota) with reach up to 2.5M and 350 Leads a month.
Internal Business Growth & Process Development
• Led a successful Spare-Parts Discount Matrix initiative to prevent changes on Parts retail Prices.
• Measure Business Process Success via monitoring the Key Performance Indicators (KPI's) as performed by the After Sales Manager.
• Leading a cross-functional team with Sales, Finance, Marketing, Aftersales and Parts members responsible for Optimizing Local market for new and/or existing products and services.
• Monitor Political - Economic environment, competitive landscape and emerging trends to capture events impacting market access and guide leadership team to address National/Regional and local threats and opportunities.
Management Decision Support
• Collecting information through market research, summarizing market information related to CV products and issuing analysis reports on a quarterly basis.
• Liaison with TEG Chief Executive Officer for managerial and executive assignments, per his needs and requirements.
• Assist the operation divisions / departments while dealing with Governmental units (e.g. Customers Protection Agency “CPA”, Customs Authorities, MOD, MOI).
• Providing the required information, plans, Success Factors, Dealer Standard requirements & quality processes as well as analyzing Key figures, AMIC and statistical data & presents summarized tips that can improve work effectiveness.

Brand Manager at Toyota Egypt
  • Egypt - Cairo
  • April 2014 to February 2017

• Delivered double-digit growth for Toyota line up after 2 consecutive years of share loss, exceeding company sales budget by 18% and growing market share by 2.4%.
• Successful launch of the all new Corolla NG. with a 318% increase in enquiries and healthy conversion rate.
• Leading and coaching Brand and Sales team effectively, measuring performance against agreed key performance indicators.
• Ensure 100% level of accuracy when developing marketing communication materials and complete management of Brand Marketing budget.

Supply Chain Leader at Procter & Gamble
  • Egypt - Cairo
  • February 2011 to March 2014

• Owned & contributed in cutting Raw & Pack materials inventory by $10 M (45%), with a 99% CSI in One Year through Overseeing inventory material as well as analyze the structure to identify opportunities for its reduction monthly.
• Enabled & initiated cost saving projects value of $ 400 M thru collaboration with purchases department to eliminate losses & material depletion without affecting production and service.
• Trained the raw materials team and build their capability on cost and cash savings/projects.
• Improved supplier’s lead-time & optimize MOQ’s to achieve a more agile and leaner supply chain.
• Led a new plant start-up (MSM start-up leader).
• Planned and executed project Localization successfully.
• Eliminate any supply risk to ensure undisturbed products flow to MEA & Pakistan.
• Led an action plan with the Sales & Marketing organization to clean out $ 1.5 M of un-performing inventory (action plan delivered and products got shipped or re-blended in 2 months).
• Daily follow up on 3PL to track orders/shipments, ensure business continuity plans in place & check logistical saving opportunities.

Marketing Supervisor at Intermark - GSW
  • January 2009 to January 2011

for handling all projects and proposals with strategic key accounts. Tasks include, but not limited to: Project Management, Marketing Proposals Development, MCM (Multi-Channel Marketing), e-Mailers Campaigns, Planning & Development of Patient Support Programs (PSPs), and Awareness Campaigns Development.
•Engage with clients to develop marketing strategy to serve their vision.

Product Specialist at GlaxoSmithKline
  • United Arab Emirates
  • January 2006 to January 2009

Seretide Discus in Egypt and achieved Marketing and Financial targeted objectives within the assigned area.
•Participated in growing the strategic respiratory portfolio market share through building a solid relationship with key accounts and successfully addressing the brand positioning to the target audience nationwide.

Education

High school or equivalent, business administration
  • at ESLSCA Business School
  • January 2012

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Master's degree, business administration
  • at ESLSCA Business School
  • January 2012

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Bachelor's degree, Pharmaceutical Science
  • at University Of Pharmacy
  • May 2005

Specialties & Skills

Staff Management
Marketing Mix
Gap Analysis
selling skills
Team Leadership
CUSTOMER RELATIONS
FINANCIAL
MARKET PLANNING
MARKETING
POSITIONING
PROJECT MANAGEMENT
PROPOSAL WRITING
STRATEGIC

Languages

Arabic
Expert
English
Expert
French
Expert