Head of Cadillac
General Motors
Total des années d'expérience :16 years, 4 Mois
* Developed and Led a company cross-functional team to relaunch Cadillac brand in Egypt (Local & Remote)
* Ramping up Cadillac Sales and Marketing Strategies
* Conceptualized Cadillac as the first All-Electric Luxury brand in the Automotive sector in Egypt
* Built the plans for Cadillac Showrooms and other Service/ After Sales facilities
* Identified the strategy for the Customer Experience throughout the customer journey
* Set the Portfolio Plans (Short-term and Long-term) for Cadillac products
* Drove strategic alliances with different entities in the market to ensure successful positioning of Cadillac brand in the niche segment
* Managed 4 Strategic Sales Functions to deliver business unit targets:
- Retail Sales of CKD & SUP
- SUP "Single Unit Production" a.k.a. CBU "Completely Built Unit" Business
- Wholesale Planning, Forecasting & Market Analysis
- Fleet Department
* Maintained Leadership of Egypt Automotive Industry with almost 20% Market Share
* Drove historical sales volume of pickup trucks in 2020 since company inception
* Sealed the biggest fleet deal (1000+ units) in the history of the company
* Led the launch of Chevrolet Captiva in the Egyptian market to be ranked 3rd in its segment after only 6 months of the launch
* Modified Chevrolet Malibu marketing strategy to double its sales volume in 2021
1. Planning short term Business plan & Budget for imported and locally manufactured vehicles and all related reporting submission to the headquarter in Detroit & AMEO region
2. Preparing monthly sales forecast for retail and wholesale in coordination with the related departments in line with market requirements and securing the availability of vehicles to achieve monthly, quarter and annual sales targets
3. Responsible for the monthly retail closure for GM Egypt and all related reports submission to different GM units
4. Advice on required promotional campaigns and pricing strategy based on analytical business cases
5. Reporting monthly operations to GM Top Management showing full segments analysis, competitors activities, market insights, YTD sales achievements Vs. target business plan
6. Preparation of the Business cases for all future programs with Product Planning & Pricing Teams
7. Handling SUP ordering process for GMK, SGMW, & GM Mexico and confirm input of monthly orders through the proper system, handle monthly orders, communicate and advise the dealer with shipment and backlog situation
8. Analyzing new specs with the Product Planning team and prepare and issue order forms according to the vehicle order guide
9. Providing a monthly forecast for GMK, SGMW, NA-IPC
10. Handling all shipping and logistics documents with NA-IPC and DFYoung to ensure that the dealer is receiving the right documents on time to be able to release the vehicles
11. Forecasting, monitoring and controlling the budget of VSM department
1. Managing Export Operations by leading cross function teams to achieve GM Egypt Export targets of CKD products
2. Leading GM Strategic direction to Export Business
3. Global Communication with GM Business units to promote GM Egypt products
4. Ensure GM Egypt CKD Products readiness to meet the specifications requirements at targeted markets
5. Liaison with the Ministry of Industry & Trade to stay up-to-date with Egypt’s FTAs
6. Participating in Price Preparation of Export Models
7. Negotiating and Finalizing Export deals with GM Distributors Worldwide
8. Investigating Export Markets needs by analyzing market trends and competition performance
9. Leading specific Export Projects
* Sealed the first Export Deal for Chevrolet Optra in the history of the company
* Benchmarked a record-high single export deal of 100 Minibus
* Supported business unit with much-needed FX to sustain operations in times of economic crisis
1. Planning weekly work program to cover and follow up on allocated customers and related pending deals.
2. Prospecting for new customers who might be interested in company products.
3. Visiting customers to introduce CATERPILLAR products and answering all technical and commercial inquiries.
4. Analyse market trends and competitor activities in order to utilize the information to work out an aggressive counter Sales and Marketing strategy.
5. Achieve the sales, gross profit and gross margin targets.
6. Analyze the sales segmentation.
7. Liaison with public sector responsible engineers on the determination of technical specifications and required capacities.
8. Participating in quotations preparation, tender documents study and proposing terms of payment.
9. Attending tenders and answering all related technical and commercial questions.
10. Liaison with consulting engineers as requested.
11. Obtaining customers purchase orders and collecting company dues and L/G's after finalizing deals.
12. Investigating particular customers when required.
13. Participating in products delivery to customers as required.
14. Keeping track on competitors' products, prices and commercial terms and reports, in writing or using the leading CRM interface, Salesforce.com
15. Record customer complaints and find solutions for issues.
Same as mentioned in the above job for EIM brands which includes:
TCM Forklifts - Cummins GenSets - Komatsu Heavy Equipment.
MBA in Global Management
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