Chief Executive Officer (CEO)
Indigo Entertainment Pvt. Limited
Total years of experience :24 years, 6 Months
Indigo Entertainment is a startup, which is primarily focused on acquiring satellite TV landing rights for distribution and advertisement sales in Pakistan by tapping into the requirement of end consumer.
The company holds exclusive distribution and marketing rights and is licensed by PEMRA in Pakistan for:
- Fight Sports TV (CSI Sports Inc.)
- DreamWorks Animation Channel (NBC Universal)
- BBC World News (BBC UK)
The company also specializes in Media Product Development, Content Syndication & Distribution from International and domestic content providers to TV channels, OTT & Cable TV service providers in Pakistan.
I opted to take on the challenge of Wateen’s Media (TV) business turnaround using prior experience & new strategies. I am currently heading the complete business unit P&L ownership including strategy & pricing.
Notable Achievements:
• Launched Digital TV within a record 6 months of conceptualization
• Readjusted pricing through competitor and market analysis resulting 30% revenue growth
• Increased debt recovery by 77% through improving strategy & processes
• Conceptualized & created OTT Video (Live & VOD) product & business model
• Redesigned content planning system with to enhance quality & increasing viewership
• Established focus on niche and untapped market through market segmentation
As Head of Marketing of an international Internet bandwidth carrier, I headed a team of highly skilled personnel in areas of core Marketing & Corporate Communications, Market Research, Business Strategy & Product development. Hence, owner of 4P's & 3C’s of Marketing.
Selected contributions:
- $200, 000 marketing plan development and implementation for 2012-13 & 2013-14
- Planned and launched International business unit
- Business development through identifying new market segments for sales
- Sales support through business intelligence and competitor analysis
- Developed and Launched iConnect, a IP-VPN product using Layer 3 MPLS
- Market research with segment & pricing analysis for all data products
- Corporate communication for internal and external stakeholders
- Planned and executed corporate & industry events participation (ITCN, Connect, GITEX)
I headed product development & management, business & content planning, strategy and operations of Wateen’s Broadband Data Services - VAS (2006-2010) and Multimedia (2010-2012) division.
Launched Products and Services and Notable Achievements:
- Managed Multimedia department’s P&L with a targeted top line revenue of $4.0M per annum, which is the highest in multimedia TV distribution industry in Pakistan
- Redefined the business & distribution model with clear segmentation of target market
- Headed New Business Initiatives for Media division (Digital TV, IPTV, Interactive Services).
- Successfully developed and implemented CATV expansion strategy and increased in-house channels reach to 4.0M viewers with monthly viewer segment reporting for channels rating analysis
- Created new processes and re-aligned existing processes for achieving operational excellence
- Directly managed a team of 11 personnel and indirectly managing a team of 10 personnel
- Improved sales efficiency through process improvement resulting increase of revenue by 75%
- Headed inter-departmental operations and communications (Engineering, Finance, CS & IT)
Past contribution as Product Manager (Broadband VAS) \[Mar 2006 to Oct 2010\]
- Launched Wateen Value Added Services (Online Gaming, Infotainment Portal) Wateen Online Gaming has established Wateen as the top service provider in the gamers circle and expanded online gaming market up to 300% within the span of one year. (2009)
- Launched community based IP Video Security and Surveillance, which was another first for Wateen and for any Telecom Service provider in Pakistan. It is the single largest community based Video Surveillance Solution in Pakistan currently deployed at DHA Lahore. (2009)
- Launched Infotainment Portal which topped over a million page views a month. It became the most visited web infotainment portal from all ISPs in Pakistan. (2010)
- Launched Wateen’s flagship product of Broadband over WiMAX as Co-Product Manager.
Honors and Rewards:
- I was selected as one of top 20 employees from 2000+ employees to be in Wateen’s first highly intensive Leadership program (October 2011)
- I was also one of the first in-house certified trainers for Wateen (December 2011)
I joined Warid Telecom right before its launch in Pakistan and successfully managed Corporate Sales of their GSM products and services. My managed sales team frequently topped nationally on sales target achievement. I developed mechanisms of sales reporting, customer follow-up and sales target tracking for the assigned region. My developed format of sales reporting was also adapted and implemented nationally.
Selected Contributions:
- Grew corporate sales with an average of 25% per month for the first year
- My team was declared best sales performers for three months in a row
- Brought an ARPU of US $6.0 (one of the highest industry averages)
- Planned and executed corporate sales plan and increased the market share to 26% in six month’s time
Accomplishments:
• Appreciation letter from the Management for my contribution towards the company’s launch and its successes
• My team members toped monthly sales target nationally numerous times during my tenure
Career highlights:
In Becton Dickinson Pakistan, I managed a portfolio of USD 4.0 Million. I started with the company with its very launch in Pakistan (1999) and helped establish the foundations of its present existence.
• Planned and implemented BTL strategy in line with over all company’s strategy
• Gave an average business growth of 17% per annum from 2002-2005
• Streamlined the new distribution network (2003) and helped in smooth transition from 38 distributors to single distributor
MBA (Masters in Business Administration) Core subjects: Human Resource Management Organizational Behavior Business Management Principals of Marketing Marketing Management Accounting
Bachelor of Commerce (B.Com) Core subjects: Accounting Finance Business Law Banking and finance Business Communication
Fellow of Science (F.Sc) Majors (Science): Mathematics Physics Chemistry