Head of Growth (Sales)
SnappRetail
Total years of experience :9 years, 0 Months
• SnappRetail is a fintech startup aimed at digitizing the traditional grocery retail in Pakistan.
• Leading field Operations for SnappRetail, encompassing expansion strategy and on ground execution of all partnerships and
merchandising related activities.
• Managing 1000+ customers with a monthly GTV of PKR 1bn.
• Overlooked store operations including procurement, category placements, merchandising and customer service.
• Served over 200k Shoppers with a Customer Satisfaction rating of 4.3 out of 5.
• I-Retail was formed with the aim of digitizing the retail industry.
• Did Shopper path to purchase studies at leading Mordern trade stores across Pakistan for brands like Safeguard, Ariel,
Pantene etc.
• Led Category Planning along with Brand & Channel teams for Modern Trade and Top General Trade customers.
• Negotiated yearly Joint business plans with Modern Trade Retailers.
• Conducted Market Research including Shopper Path Studies, Basket Analysis and Consumer Connects.
• Led Sales & Merchandising staff development programs for the region, encompassing off-field team building and personal
effectiveness activities.
• Responsible for daily sales operations & leading sales force.
• Managing and Overlooking 1200 Trade & OOH accounts along with 50+ Modern Trade outlets across Karachi city.
• Negotiated yearly Joint business plans with Modern Trade Retailers. Managing distributor sales force of over 25 people.
• Devised, dedicated Modern Trade strategy to drive impulse range, resulting in 1.7x increase in sales of impulse category.
• Carried out Market Storms for New launches of Magnum Strawberry & Cornetto Hazelnut. Selling 2000 cases on first day
(highest in Karachi City). Closed 2017 on highest growth in GT & MT in Karachi city.
• Devised Trade Marketing plans and ensuring timely executions. Managing 780+ Key accounts
• Managing Merchandising Team of over 20 people across Multan Region. Responsible for in-store execution of Instore
Marketing tools.
of 2015) Courses Supply Chain Mgmt, Dist. & Logistics, Retail Mgmt, Derivatives, Fin. Modelling.