adil shareef mohommad

Managing and heading day to day mall operations with focus on top line and bottom line by applying startegy for foot fall building, Mall Marketing along with making the mall 100 percent operational by spear heading Leasing at site level .
over look billing and collections and ensure top customer and retailer relations.
.responsible for health of the center including integrated facilty managment.

 Working as a SPOC for all activities related to Mall Operation- Facility management, Revenue generation -Billing and collection, leasing - Brand procurement and casual leasing, mall promotion and marketing.
 Accountable for Operation budgeting- Revenue forecasting and Expenses including PNL statements for the Shopping centre on Macro level.
 To provide impeccable Facility management which includes House Keeping, Security, Engineering and maintenance to retailers and customers at all times.
 CRM which includes customer services and help desk management
 Retail Leasing and Fit out management
 Analyst for retailer study on sales - Trading density
 Strategic planner for building and sustaining foot falls at the shopping centre.
 Ensuring that the satisfaction index (RSI and CSI) is always more than 80% for Retailers and walk in customers.
 Generating SOP’s and imbibing in day to day operation of the shopping centre.
 Maintaining all types of various reports and MIS and collating them to be presented at director level.
 To prepare a Marketing / Promotional Business plan
 To ensure maximum return on investment for the retailers/mall developers/stakeholders.

Key Performance Indicators

 5% increase in the weekend foot falls -YOY
 10% increase in the weekday foot falls-YOY.
 10% increase in the marketing revenue from signage’s, kiosks, promotional activities, parking
 10% increase in the sales of retailers- YOY
 Retail brand and Promotions receivables should not be more than 5% of total billing, with a maximum ageing window of 45- 60 days.
 CAM Reduction as an ongoing process.
 Mall to be Lively at all times with events and Themed Decor
 Facility management audit to be 80 % or more.

- Currently Working with MP's first mall "Treasure Island Mall Indore" a venture of EWDL that hold one of India's highest Sqft of retail space, in the capacity of
Senior Manager - Mall Operations from FEB 2011 till Aug 2013

Also commonly called as Mall Manger or mall Head.

Website URL: - http://timalls.com/mall_management.html


Responsibility Shouldered -SPOC for all activities related to mall Operations that include
➢ Integrated Facility management
➢ Ambience management
➢ Traffic management
➢ Finance management - Billing and collection
➢ Zoning and leasing management
➢ Mall Promotion and Marketing management.
➢ Retailer Management -RSI
➢ Customer Management.-CSI
➢ CRM which includes Customer service and help desk management.
➢ Fit out management
➢ Fire and safety management.
➢ LEAD a team of 25 professional Mall management personnel


Beside the above have been actively involved in TSIC (Treasure shopping insight center) where we develop Ideas for retailer, understand their skin, get into their trading density tell them what will work and what wont

Growth Path:
Jul’07 - Mar’09 Asst. Manager - Customer Services and Mall ops
Mar’09 - Feb’11 Deputy Manager- Leasing and Mall Operations

Over all Head and SPOC for coffee shop operation .
includes.
PNL
Inventory
kitchen Mgmnt
Service Mgmnt
Report generation and making
Hiring and training of employees.

was campus selected from Hospitality college.

was under MDP - manager development programe - dually completed the same.

over all restaurant\ operations according to the McDonald Strict SOP's.