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Adit Kundra, Project Manager, Market Strategy & Planning – Pantene

Adit Kundra

Project Manager, Market Strategy & Planning – Pantene·Procter & Gamble

India

Master's degree, Marketing/ Strategy

Work experience

Total years of experience: 20 years, 3 months

Project Manager, Market Strategy & Planning – Pantene

October 2012 - Present

Procter & Gamble

Mumbai, India

October 2012 - Present

• Leading Trade Marketing - Pantene for All India
• Working on creating the 13-14 Pantene growth strategy, category key business drivers, launch strategy and execution plan for 3 new Pantene products (including 2 new-to-the-world products for India)

Professional Recognition
• ‘Power of You’ Gold in month 7 for overall Brand performance

Company industry:
FMCG
Job role:
Sales

Unit Manager

May 2011 - October 2012

Procter & Gamble

Ghaziabad, India

May 2011 - October 2012

• Set up the Noida distributor right from candidate recruitment to final Joint Business Planning
• Led a team of 2 direct reports and $34 Million business for the region
• Responsible for delivering sales, market share growth, Go-to-Market operations and customer profitability
• Simultaneously led the distributor claims management responsibility for the entire P&G CBD (Customer Business Development) North-East Division

Professional Recognition
• ‘Power of You’ Platinum : CBD Director Unit Manager of the year 11-12
• ‘Power of You’ Gold - Leverages Mastery: CBD Director Full year winner Thierry’s Challenge 11-12
• Productivity Fundamentals Champion for Best in Class Sales Fundamentals delivery 11-12

Company industry:
FMCG
Job role:
Sales

Key Account Manager

July 2010 - May 2011

Procter & Gamble

Ghaziabad, India

July 2010 - May 2011

• Responsible for managing the state business and multifunctional KPIs for the West Uttar Pradesh Distributor (annual turnover - $29 Million)
• Led the West UP customer transition ensuring minimal negative impact to business, employees and market

Professional Recognition
• iMc Productivity Champion for Best in Class Execution of the India Mc model 10-11
• Distributor Operations Capability Award for Best in Class Distributor Team Capability building 10-11

Company industry:
FMCG
Job role:
Sales

Key Account Manager

June 2008 - July 2010

Procter & Gamble

Varanasi, India

June 2008 - July 2010

• Responsible for managing the state business and multifunctional KPIs for the East Uttar Pradesh distributor (annual turnover - $20 Million)
• Conceptualized and piloted a new Go-to-market project in the District for P&G India aimed at 100% store coverage

Professional Recognition
• CBD Director Award - Kurt’s Challenge 09-10
• CBD Award of Excellence for Best in Class Execution of Project Shikhar (Laundry Category Leadership) in Uttar Pradesh 09-10
• CBD Director Award - Kurt’s Challenge 08-09

Company industry:
FMCG
Job role:
Sales

Summer Intern

May 2007 - July 2007

Sharaf DG

Dubai, United Arab Emirates

May 2007 - July 2007

Project Scope:
1) Develop the opening promotional campaign for the biggest electronics store opened by Sharaf DG
2) Conduct a customer satisfaction survey at a newly opened store of Sharaf

Received a Pre-Placement Offer

Company industry:
Retail & Wholesale
Job role:
Management

Key Accounts Executive

July 2004 - May 2006

Voltas Limited

Mumbai, India

July 2004 - May 2006

• Participating actively in negotiation and contract finalization with Corporate customers (Reliance, J.M. Baxi, Euronet, G.T.L.)
• Interacting with clients to procure orders and provide after-sales service
• Reconciliation of all major accounts with clients and all Voltas Ltd. branches in India

Professional Recognition
• Added a new account “Euronet” to the clientele of Voltas
• Only trainee from a batch of 51 to get confirmed from Management Trainee grade to JM-2 (Junior Management) in 6 months (normal time of confirmation being 12 months)

Company industry:
Industrial Production
Job role:
Management

Education

Management Development Institute

May 2008

May 2008

Master's degree, Marketing/ Strategy

India

Punjab Engineering College

June 2004

June 2004

Bachelor's degree, Mechanical Engineering

India

Skills

Brand Analysis
Expert
Brand Analysis
Expert
Key Account Management
Expert
Key Account Management
Expert
Channel Management
Expert
Channel Management
Expert
Budgeting
Expert
Budgeting
Expert
Negotiation
Expert
Negotiation
Expert
Brand Analysis
Expert
Brand Analysis
Expert
Key Account Management
Expert
Key Account Management
Expert
Channel Management
Expert
Channel Management
Expert
Budgeting
Expert
Budgeting
Expert
Negotiation
Expert
Negotiation
Expert

Languages

Hindi

Expert

French

Beginner

English

Expert