Marketing Head - UAE
Landmark Group
Total des années d'expérience :19 years, 4 Mois
Successfully established a fully functional concept marketing team for a brand that operates over 200 stores in MENA.
Conceptualized and executed openings over 30 plus new outlets in the region.
Evolved & executed Ecommerce & Digital strategies across business verticals impacting enhanced ROI for the brand.
Deployed SEO (on-site & off-site), programmatic buying, retargeting & other CPC lead campaigns.
Engineered Loyalty Program triggering in a wider customer database in the region.
Implemented customer lifecycle management for targeted communication and higher ATV generation leading to increase of average spends by over 10%.
Enhanced digital marketing & automated CRM programs including lead nurturing campaign workflow and derived insights on consumer shopping behavior & promotion effectiveness from market analytics.
Strategized PR across GCC to award winning event planning and execution standards for associate brands like Disney & Mattel.
Managed Omni-channel, Visual Merchandising, Branding and Brand Equity development via ATL, BTL & OTL campaigns.
Structured and administered a mystery shopping program.
Achievements
Managed a self-funding project for the brand that helped implement the new brand strategy in the region. Raised USD 500, 000 for ad sales to support the project.
Established and grew the e- commerce business to USD 12 million business in 3 years.
Launched the CSR trajectory for the business across the region with generation of PR value over USD 5 million and outreach into over 10 countries.
Conceptualized & commercialized a Personal Shopper program for the customers which lead to an increase in footfall and conversion on the retail floor. The program was piloted in UAE and then moved to the remaining territories. Any customer that engaged with a personal shopper has an ATV that is almost 5x than a normal customer.
Spearheaded the total marketing function for the group across the region with focus on brand enhancement, digital marketing, market intelligence, new product development, market research, price point analysis and trade marketing strategies supporting the resident director for GCC operations.
Planning, budgeting and executing different product marketing initiatives covering product launches, promotions and exhibitions alongside ATL and BTL planning. Directed PR initiatives & Product training of 100 plus retailers like Barakat, Rivoli Eye Zone, Al Jaber etc.
Worked as a Software developer in developing their inhouse product - Prompt WMS.
Also developed thier HTML viewer from begining to its final stage.
All the projects undertaken have been implemented.
• MBA at S P Jain, Academic City (Dubai) with majors in Marketing and HR – CGPA of 3.5/4 - On Dean’s List
Cumulative Grade Point Average – 7.00
70% in AISSCE (CBSE-Grade 12) examination from St. Joseph’s School, Abu-Dhabi in 2001 (Science Stream)
84% in AISSE (CBSE-Grade 10) examination from Sherwood Academy, Abu-Dhabi in 1999