Associate Director Marketing
Indian School of Business
Total years of experience :8 years, 4 Months
• Responsible for Business development, operations and strategy for an advanced product offering to niche global consumers for the Advanced Management Programmes
• Managing a 430 million-plus cost centre for five different and diverse products while leading a marketing team of 11 motivated individuals
• Oversaw implementation of effective marketing initiatives, managed sales support services and provided strategic direction to grow the lead base by 15% and increased the yield by 3%
• Reengineered the entire product differential strategy post-COVID-19 to focus on the retail market and successful increased recruitment by 40% through this channel along with B2B clients
• Focus on Marketing research to explore different target markets in Healthcare, Infrastructure, Supply chain management, Public Policy and Business Analytics
Executive MBA from Global Top-ranked and Triple Crown Accredited Business School, Indian School of Business. ISB