Aditya Basu

Customer Development Officer à Colgate Palmolive India Limited

• Inde - Alipur Duar
• Je travaille ici depuis juillet 2022

Role & Responsibility:
 Monitoring Primary & driving Secondary Sales & company
agenda for entire Coochbehar & Alipur District & Bhutan.
 Taking Care of Sales via Direct (Retail, Wholesale & Pharma
Wholesale only)
 Hand holding team of SSM & STL for Secondary Sales
 Stockiest management
 New Distributor appointment
 Implementing & maintaining process parameters as prescribed
by the company
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation
 Distributor appointment process
 Shaping Sales in territory assigned

Sales Execuitive à Mondelez India Foods Pvt Ltd

• Inde - Dibrugarh
• juin 2021 à mai 2022

Role & Responsibility:
 Monitoring Primary & driving Secondary Sales & company
agenda for entire Dibrugarh District.
 Taking Care of Sales via Direct & Rural Channel (Retail,
Wholesale, SS only)
 Hand holding team of PC & TSI for Secondary Sales
 RD, SST & Sub-RD management
 New Distributor, Sub RD Appointment
 Implementing & maintaining process parameters as prescribed
by the company
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation
 Distributor appointment process
 Shaping Sales in territory assigned
 Taking care of program outlets

Territory Sales Executive à Hindustan Unilever Ltd (Former GSK Consumer Health Care)

• Inde - Anand
• juillet 2019 à juin 2021

Role & Responsibility:
 Taking care of Primary & Secondary sales for Direct Channel
Ankleshwar, Bharuch, Nadiad, Anand, Rural Channel for area
between Anand to Godhra.
 Moved to HUL as per merger between HUL & GSKCH
 Taking Care of Sales via Direct & Rural Channel (Retail,
Whole Sale, pharma Stockiest, SubD & RSD only)
 Hand holding team of DSRs, USRs & RSRs for Secondary
Sales
 Distributor, Sub D & RSD management
 New Distributor, Sub D & RSD Appointment
 Implementing & maintaining process parameters as
prescribed by the company
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation

Area Sales Manager à Baramati Agro Ltd

• Inde - Siliguri
• mai 2019 à juillet 2019

Role & Responsibility:
 Taking Care of Primary Sales for North Bengal & Sikkim
Leading a team of Sales Officer & PSR for Secondary Sales of North
Bengal & Sikkim
 Planning for sales penetration for GT, MT & Horeca
 Distributor management
 Asset management
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation
 Distributor appointment process
 Shaping Sales in the region

Officer Marketing & Sales à Godrej Tyson Foods Ltd

• Inde - Kolkata
• juillet 2016 à avril 2019

Role & Responsibility:
 Responsible for all the Marketing activities in the Eastern
Region (East & North East).
 Competitive Benchmarking.
 Monitoring sales of GT & MT.
 Supervising promoter team for the region.
 Taking care of Visibility in MT & GT.
 Handholding Sales Team in order to achieve sales target.
 Vendor Branding & Sampling.
 Taking stock of the present & forecasting the future market
growth.
 Taking care of proper POSM distribution & utilization.
 Coaching Sales Team about the visibility of product layout at
freezers on GT & MT.
 HO coordination regarding all regional marketing activities.
 Shaping sales in the region.
 Exploring new avenues for regional marketing.
 Helping the Regional Manager to design Trade Skims.
 Designing platform for new product Launch in region.
 Suggesting the Regional Manager with incentive skims
promoters & distributors based on the targets to be set.
 Handling consumer complains
 Taking Care of Primary & Secondary Sales for North Bengal &
Sikkim
 Distributor management
 Asset management
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation
 Distributor appointment process

Marketing Execuitive à Elogix Software Pvt Ltd

• mars 2016 à juin 2016

Marketing of MSDS software produced by Chemwatch Australia.
Taking care of the after sales services.
Acquisition of New clients.

Marketing Execuitive à Global Adsorbents Pvt Ltd

• Inde - Kolkata
• juin 2015 à décembre 2015

I was responsible for building up the dealer distributor network across India for the water treatment chemicals they used to manufacture.

Sr. Relationship Manager à ICICI Securities Ltd

• Inde - Kolkata
• septembre 2014 à mars 2015

Intern à Hindalco Industries Ltd

• Inde
• juin 2013 à août 2013

Business Development Execuitive à Express Cargo Careers

• Inde - Kolkata
• février 2011 à juin 2012

Taking care of the high value customers of the company.........