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Adnan Merhabi, International Sport Events Director (Budgeting, Partnership & Operation)

Adnan Merhabi

International Sport Events Director (Budgeting, Partnership & Operation)·Sela

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 40 years, 2 months

International Sport Events Director (Budgeting, Partnership & Operation)

April 2021 - Present

Sela

Riyadh, Saudi Arabia

April 2021 - Present

Sport tourism attraction projects creation
Acquisition of international intellectual property rights
Development of new local sports intellectual properties
Maradona Cup - Riyadh December 2021 - Project Head Supercopa de España (Spanish Super Cup) 2022 FC Barcelona, Real Madrid, Athletic Bilbao & Atlético - Project Head Jeddah Half Marathon 2022 (Elite Label) King Fahd International Stadium facilities renovation planning & supervision

Sindalah Island جزيرة سندالة Project Manager & Red Sea Spirit Cruise Hospitality
Red Sea Spirit Cruise 2020 island entertainment events Manager

Captain Tsubasa original manga TV anime series broadcasted on MBC TV Channels Project Manager (Translation & Dubbing)
Supercopa de España 2020 & 2021 (Real Madrid, Barcelona, Atletico Madrid & Valencia) Project & Match Head
Supercoppa Italiana 2018 Championship (Juventus vs A.C. Milan) & 2019 "Juventus vs Lazio" Project Head
SuperClasico Championship 2018 Project & Match Manager (Argentina, Brazil, Iraq & Saudi Arabia) & 2019 (Brazil vs Argentina) Project Head
Saudi Arabia National Team "Road to Russia” Friendly home & away matches outside KSA vs Germany, Belgium, Portugal, Italy, Peru, Greece, Algeria, Bolivia, Ghana, Bulgaria, Moldova, & Ukraine. https://www.ksa-team.com/english/championships.php?id=57
United Arab Football Association “Arab Championship Cup” 2017 - 2021 Operation Head
Ittihad & Al-Ahli FC stadiums facilities renovation planning & supervision

Partnership & Rights Execution of below: Saudi Arabia National Team SAFF Championships Arab Championship Cup 2017 - 2021 of United Arab Football Association
Sponsorship Sales of below:
Contact Information:
Resident city: Jeddah KSA
Saudi Mobile: +966 540 904 906
Main E-Mail: merhabi.adnan@gmail.com
Home Town Address: Beirut - Lebanon
Lebanon Mobile: +961 3 331344
Al Hilal, Al Ittiha & Al Nasr Saudi Arabia Football Clubs Al Ahly Football Club, Egypt Saudi Arabia Super Cup 2016 & 2017 seasons, United Kingdom London LaLiga - MENA Region

Company industry:
Sports & Outdoor Activities
Job role:
Sales

Senior Sponsorship Sales Manager

July 2016 - March 2023

SELA SPORT

Jeddah, Saudi Arabia

July 2016 - March 2023

Saudi Arabia National Team
SAFF Championships
Arab Championship Cup 2017 - 2021 of United Arab Football Association
Al Hilal, Al Ittiha & Al Nasr Saudi Arabia Football Clubs
Al Ahly Football Club, Egypt
Saudi Arabia Super Cup 2016 & 2017 seasons, United Kingdom London
LaLiga - MENA Region

Company industry:
Sports & Outdoor Activities
Job role:
Management

Senior International Events Manager

July 2018 - March 2021

SELA

Riyadh, Saudi Arabia

July 2018 - March 2021

• Supercopa de España 2020 & 2021 (Real Madrid, Barcelona, Atletico Madrid & Valencia) Project & Matches Manager
• Supercoppa Italiana 2018 Championship (Juventus vs A.C. Milan) & 2019 "Juventus vs Lazio" Project Manager
• SuperClasico Championship 2018 Project & Match Manager (Argentina, Brazil, Iraq & Saudi Arabia) & 2019 (Brazil vs Argentina) Project Manager
• Saudi Arabia National Team "Road to Russia "Commercial Rights Execution Manager”
• United Arab Football Association “Arab Championship Cup” 2017 - 2021 Operation Manager
• Red Sea Spirit Cruise 2020 island entertainment events execution
• Captain Tsubasa original manga TV anime series broadcasted on MBC TV Channels Project Manager

Company industry:
Events Management
Job role:
Management

West Asia & North Africa Sponsorship & Operation Director

October 2012 - January 2016

Lagardere Sport

Dubai, United Arab Emirates

October 2012 - January 2016

Responsibilities: Regional Sales and Marketing Director, Media Sales & Sponsorship, Activation and supervising all kind of PR, Social Media, Mobile App of:

• Arab Champions Cup Clubs Cup 2012 -2013 Operation with Sponsorship & PR
• 29th and 30th GCC Gulf Club Cup 2013 - 2015 Project Director
• Gulf Cup 21 - Bahrain 2013 (Khaliji 21) Project Director
• 5th and 6th GCC U23 Cup - Bahrain 2013 and 2014 Project Director
• AFC Champions League 2012-2013 - Cup Qualifiers Partnership
• AFC Asian Cup Australia 2015 - Cup qualifiers Partnership
• 2018 FIFA World Cup Russia
• AFC Asian Cup UAE 2019 Qualification Round 2

Company industry:
Sports & Outdoor Activities
Job role:
Sales

Sales & Marketing Director

August 2009 - September 2012

Top Gold Advertising

Jeddah, Saudi Arabia

August 2009 - September 2012

Clients Business Development and serving all required ATL & BTL needs from social media, printing & promotional tools, merchandising, activation, road shows & events Managements till catering and entertainment as well all other ancillary services required such as coordinating all the logistics involved, decoration, event layout, sound and light, promoters, event tools production & venue booking.

Production and Creating standalone money generator events such as:
Top Chef Contest 2010, 2011 & 2012
Saudi City opens day’s bazaars
CBA college fun days
Children Theater Show “Ammou Laaboun”
Gulf Cup 20th Marketing & Management (Khaliji 20) Sponsorship Sales, Marketing & Management

Company industry:
Marketing
Job role:
Management

KSA Marketing Manager - Market Development Manager’s Program

January 2008 - July 2009

Sony Ericsson Mobiles - Bridges Communication (Contractual Job)

Jeddah, Saudi Arabia

January 2008 - July 2009

Supervise advertising, promotional and creative campaigns with advertising agencies, preparing promotional items (posters, leaflets & gift items, following up importing of all mobile dummies from China), planning various sell out campaign programs and in-store and outlets window display branding through managing 18 Saudi Arabia Market Development Manager’s (MDM’s) retail marketing team for in store promotion, retail promotion, class training & in stores training visits to insure implementing of marketing program, units training, knowledge, visibility, share of shelf, mobile phone dummies & demo units distribution within KSA in order to support Sony Ericsson power retailers day to day communication activities.

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Sales & Marketing Director - MENA Events & Sponsorship

January 2006 - December 2007

Arab Reach Media Services (ARM) (Contractual Job)

Beirut, Lebanon

January 2006 - December 2007

•Arab Football Champions league (ACL) full rights, Stadium Signboards, ticketing, TV rights & sponsorship sales
•Arab Cup of Nations (ACN) full rights, Stadium Signboards, ticketing, TV rights & sponsorship sales
•Arab National Basketball competition (ANBC) full rights Stadium Signboards, ticketing
•Jordanian League (Full rights) Stadium Signboards, ticketing, TV rights & sponsorship sales
•Algerian League (Signboards rights)
•ART sports channels MENA media sales

Full implementation, execution & financial project management, also develop & execute a wide variety of communication initiatives involving event public relations, media relations, branding, collateral, executive presentations, new clients development & sponsors within MENA region guiding four sales persons to achieve sales targets as per management media & sponsorships sales goals, driving cluster marketing activities by creating cluster marketing plans, localize & adopt ATL campaigns with all elements that could be used at special area guidelines mandated by geographical specificity

Company industry:
Sports & Outdoor Activities
Job role:
Management

Regional Sales Manager

January 2002 - December 2005

Transworld Publicity Co. TWPCo.

Jeddah, Saudi Arabia

January 2002 - December 2005

TWP co. is the full rights owners (signboards, ticketing) of Saudi Arabian Football Federation Championships

•King Cup, Crown Prince Cup, Prince Faisal Cup
•Gulf Cup the 16th - Kuwait
•Prince Faisal Bin Fahd 8th championship - Kuwait (December 2002)
•Satellite Guide Magazine media sales

Company industry:
Advertising
Job role:
Sales

Festivals & Event Manager (Road Shows, Events)

January 1999 - June 2001

JUNGLE LAND Theme Park

Jeddah, Saudi Arabia

January 1999 - June 2001

Responsible for Jungle land launching, festivals, celebrations, events development & new membership development
Development of a full joint venture summer festival program with MBC FM radio station
Theme park feast & summer festivals development

Company industry:
Media Production
Job role:
Marketing and PR

Events & Sponsorship Manager

June 1996 - December 1999

ADVERTISING AND MARKETING CREATIONS (AMC)

Lebanon

June 1996 - December 1999

• Presenting children theatre shows (Dede) LBC channel
• Presenting children theatre (Mini Studio program) MTV channel
• Presenting Adult theatre show (Al-Asifa) LBC TV.
• Amro Diab in concert - Lebanon
• Children Summer Camp - Lebanon
• Weddings & events management (Audio visual, decorations & DJs)
• National Festivals & Ceremonies Events
• Congres de Chirurgie du Liban

Company industry:
Entertainment
Job role:
Management

General Manager

May 1985 - May 1996

UML FM Radio Station

Tripoli, Lebanon

May 1985 - May 1996

FM radio station that cover Lebanon in both English & Arabic languages until 1996 when the government terminate all licenses according to the ministry of information law
Responsibilities:
Manage, recruit and motivate team of broadcast professionals, oversee and monitor implementation of all station operating budgets, lead strategic station planning to identify & develop strategies to further drive business and audience growth, technical aspect of the radio utilizing emerging technologies, enhance revenue through compelling product offerings, sales program and partnership initiatives, Media marketing and promoting the radio station for local & international advertising agencies

Company industry:
Media Production
Job role:
Management

Education

LAU

June 1985

June 1985

Bachelor's degree, Marketing

Lebanon

TRIPOLI EVANGELICAL SCHOOL

June 1983

June 1983

High school or equivalent,

Lebanon

Skills

Event Management
Expert
Event Management
Expert
Marketing
Expert
Marketing
Expert
Sports Industry
Expert
Sports Industry
Expert
Sales
Expert
Sales
Expert
Federation
Expert
Federation
Expert
Computer
Expert
Computer
Expert
Certificate Agriculture Minister winner
Intermediate
Certificate Agriculture Minister winner
Intermediate
Certificate Commerce Minister winner
Expert
Certificate Commerce Minister winner
Expert
Certificate Tripoli Municipality winner
Expert
Certificate Tripoli Municipality winner
Expert
Strong regional & local connection with direct clients decision makers level and advertising agencie
Expert
Strong regional & local connection with direct clients decision makers level and advertising agencie
Expert
Event Management
Expert
Event Management
Expert
Marketing
Expert
Marketing
Expert
Sports Industry
Expert
Sports Industry
Expert
Sales
Expert
Sales
Expert
Federation
Expert
Federation
Expert

Languages

English

Expert

Arabic

Expert

French

Beginner

Memberships

IAA (International Advertising Association)

Member

May 2006

Training and Certifications

Training
Products Market Development Managers Training
COIX
Mar 2008
Team Building
ABAMI
Jul 2009

Hobbies and interests

Football, Basketball, Hunting, Camping

Working in it