Digital Marketing/SEO Specialist
AES International
Total years of experience :14 years, 1 Months
• Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal team to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal/external teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Maintaining close interaction with the Sales Director/CEO to prospect, pitch & close new deals.
• Benchmark all SEO activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve”.
• Keeping an eye on all competitor activities and key developments in industry.
• Assists clients on new marketing initiatives and process while educating them on the importance of transitioning to digital marketing.
• Monitoring external agencies/freelancers involved in digital campaigns including SEM, SMO, SMM, E-mail Marketing, Data Research etc.
• Communication to team/freelancers/agencies and management on strategy/project development, timelines, and results.
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific
• Help to create and support digital marketing content to socialize and use for social media purposes
• Develop and implement link building campaigns.
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
• Review and analyze client sites for areas that need to improved, deleted, or revised.
• Improve a company's organic search results.
• Write effective headlines, body copy for websites and social media campaigns.
• Place keywords appropriately in copy to gain most search engine traffic.
• Write effective call-to-action statements for websites and social media.
• Write original, powerful SEO content for blogs, websites and social media.
• Implement off-page SEO content strategies.
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
• Strategize ways to improve and track site performance.
• Compile and present Digital marketing performance reports.
• Finding least expensive and most profitable keywords for PPC.
• Managing and monitoring teams of SEO, SMO, SEM, and content developers.
• Consult with web designers/developers to improve the navigation of a site to enhance its search engine ranking.
• Utilize basic programming and web design skills to enhance SEO.
• Create advanced digital marketing strategies like viral content creation, natural link baits etc.
• Evaluate product offering, traffic, landing page quality, content, design, demographics of prospective customers when determining keywords and campaigns.