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Nadine Shahin, Communication Director, Leo Burnett Dubai

Nadine Shahin

Communication Director, Leo Burnett Dubai·Leo Burnett

United Arab Emirates

Bachelor's degree, Arts

Work experience

Total years of experience: 22 years, 5 months

Communication Director, Leo Burnett Dubai

October 2013 - Present

Leo Burnett

Dubai, United Arab Emirates

October 2013 - Present

Major Deliverables:
Planning, organizing, and directing overall communication strategies and activities for the Corporate and Premium segment.
Playing the crucial role in conceptualizing & implementing annual strategic communication plans that include goals, activities, materials, and performance indicators
Churning effective communication strategies related to the relevant service markets
Ensuring consistency of materials & ensuring circulation of edited marketing communications
Handling a vast array of activities between information channels, platforms & agencies & judiciously preparing budgets for executing action
Recommending strategies to augment future results

Company industry:
Advertising
Job role:
Marketing and PR

Brand & Communication Director, Drive Dentsu, Abu Dhabi

September 2012 - October 2013

Drive Dentsu

Abu Dhabi, United Arab Emirates

September 2012 - October 2013

Major Deliverables:
Solely responsible for analyzing data & researching on the local markets to tap the fresh operating areas
Conceptualizing & implementing both global & local strategies
Coordinating with ROs & local offices on planning local brand activities
Effortlessly supervising both regional and local executions of laid down company policies & strategies

Company industry:
Advertising
Job role:
Marketing and PR

Commercial Communication Director, Orange, Jordan

January 2010 - September 2012

Orange

Amman, Jordan

January 2010 - September 2012

Major Deliverables:
Portraying skills & efficiency coupled with required knowledge in handling sales of readymade garments of various brands, closely observing & analyzing customer buying pattern & procuring merchandise based on the same
Significantly contributing towards effectively planning, organizing & directing communication strategies for the organization .
Keeping a close watch on competitor’s moves, strategies implemented by them & accordingly formulating strategies to eliminate competition thus successfully promoting products & services of the organization
Strategically mapping the target market for the organization & placing appropriate products to hit the market
Mentoring & guiding teammates in achieving organization’s objectives, implementing guidelines to achieve the same & ensuring efficiency of the team mates.

ATL Communications Team Leader, Orange, Jordan Jan 2010 - May 2011
Major Deliverables:
Overseeing the advertisement activities for each segment of Postpaid, Prepaid, Products & Services, Sales Promotions, other advertisings
Collaborating effectively with advertising agencies for execution of advertising campaigns, adhering to the company policies & guidelines & implementing communication strategy in cases of positioning strategies
Deciding on communication campaigns, for all business units in line with the laid down policies & quarterly operating procedures
Channelizing efforts towards advertising campaigns, deciding on the final representation of TV & radio commercials & strategically devising the message to be conveyed
Supervising the media plan initiated by the media head for each campaign guaranteeing best exposure and reach to the target audience
Shouldering the responsibilities encompassing print material related to ATL
Mentoring & motivating staffs to ensure both personal & professional development

Company industry:
Publishing
Job role:
Marketing and PR

Senior Account Manager, Memac Ogilvy, Bahrain

December 2007 - December 2009

Memac Ogilvy

Manama, Bahrain

December 2007 - December 2009

Major Deliverables:
Playing instrumental role in developing & managing marketing activities viz. promotional materials, direct-mail pieces, and Web site content for specific products for American Express
Collaborating with client’s representatives & effectively developing POP materials to attract potential customers
Coordinating with management & ensuring that operations are executed in line with organizational needs & long term goals
Successfully increasing new customer base for American Express by implementing strategic projects that doubled monthly revenues

Company industry:
Advertising
Job role:
Marketing and PR

Senior Account Manager, Momentum/DDB, Jordan

January 2004 - November 2007

DDB

Amman, Jordan

January 2004 - November 2007

monthly revenues

Senior Account Manager, Momentum/DDB, Jordan- Jan 2006- Nov 2007
Senior Account Executive, Momentum/DDB, Jordan- Jan 2005- Jan 2006
Account Executive, Momentum/DDB, Jordan- Jan 2004- Jan 2005

Major Deliverables:
• Interfacing with key client representatives to churn out appropriate marketing strategies to combat the market forces & smoothly managing the day to day operations of the organization thus ensuring hassle free operations
• Portraying strong skills in managing creative & production teams & deciding on the advertising strategies, selecting advertising vehicles, judiciously deciding on the placement & positioning of materials in order to attract consumer focus & compiling cost estimations based on previous trends

Company industry:
Advertising
Job role:
Marketing and PR

Education

Applied science university

June 2002

June 2002

Bachelor's degree, Arts

Jordan

Skills

Strategic Planning
Expert
Strategic Planning
Expert
Communication Skills
Expert
Communication Skills
Expert
strong personality
Expert
strong personality
Expert
Flexibility
Expert
Flexibility
Expert
Liaising
Expert
Liaising
Expert
Market Trend Tracking
Expert
Market Trend Tracking
Expert
Team Building & Staff Supervision
Expert
Team Building & Staff Supervision
Expert
Flexible
Expert
Flexible
Expert
Motivator
Expert
Motivator
Expert
Team Dynamics & Management
Expert
Team Dynamics & Management
Expert
Negotiations
Expert
Negotiations
Expert
Result driven
Expert
Result driven
Expert
Team player
Expert
Team player
Expert
 Strategy Implementation
Expert
 Strategy Implementation
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Communication Skills
Expert
Communication Skills
Expert
strong personality
Expert
strong personality
Expert
Flexibility
Expert
Flexibility
Expert

Languages

Arabic
Expert
English
Expert

Hobbies

  • traveling
  • Tennis
  • dancing
  • Shopping
  • cooking
  • Meeting new place and new faces