Adrian Medina Medina

1. Global Economics with knowledge and skills to interpret how economic integration processes are evolving and the role of the government in the field of international business. 2. Organizational design concepts and analytical techniques in relation to sustaining the competitive advantage of organisations. 3. Financial diagnosis. Financial statements of a company recognised by current accounting regulations, how to apply the techniques and tools used in financial diagnosis and how to interpret the meaning of the accounting information contained in financial statements. 4. Marketing. Design and implementation of a successful combination of marketing variables to carry out the company strategy in its target markets through marketing management strategies, segmentation, targeting and positioning. 5. Strategic management & Innovation which includes both the process and the content of competitive action and reaction, strategy models, brands as a source of competitive advantage, methods to compare competitive offers and strategies, decision trees, scenario analysis and competitive intelligence. 6. Corporate Financial Management includes assessing financial results, asset valuation, capital budgeting, risk and return in the context of the capital assets valuation model, the capital structure theory, dividend policy, short-term financial planning and budgeting and long-term planning and financial projection. 7. Internationalization and Global Marketing that focuses on the development and implementation of marketing strategies globally. 8. People and Talent Management that contribute to the success of an organisation by aligning talent and human resources with the objectives and strategy of the organisation. 9. Operations and Supply Chain Management that focuses on a systematic approach to solving a wide range of problems in operations management and the supply chain, seen from the perspective of general management, rather than an operations specialist. 10. Digital Marketing Strategies that focuses on digitalisation of organizations. The digital ecosystem offers powerful tools to reach consumers along the sales pipeline. 11. Digital Transformation covering all the strategic aspects of the administration of information technology in the company. 12. Data Analysis for decision making involving qualitative thinking and quantitative skills for the analysis of managerial data. The analysis of data and decision making under uncertainty explores the possibilities of using statistical data to create models that help management decision making. 13. Cross-cultural management 14. Management planning and control 15. Commercial direction and sales management 16. Investment valuation and portfolio management 17. Mondy and capital markets

Business Thesis that involves: 1. Conceptualization of a product or service. 2. Organization and business development. 3. Financial proposal 4. Production and Marketing 5. Sales distribution 6. Profit/Loss deliberation