Afeefa pulikkal

-Built and ran end-to-end HR operations and talent acquisition for an AInative talent intelligence platform.
-Deployed a voice AI candidate screening system using ElevenLabs and
Claude — eliminated low-signal interviews and cut time-to-shortlist.
-Designed an Employee AI Operator Framework measuring each team
member's AI fluency and judgment quality, increasing output without
headcount growth.
-Automated core HR workflows through agentic pipelines — onboarding,
pipeline management, offer generation, and policy documentation.
-Built AI-assisted cognitive assessment protocols for hiring: evaluating
adaptability and judgment beyond standard competency frameworks.

-Managed HR operations for 300+ employees across the UAE — full
lifecycle from hire to exit.
-Led bulk and lateral recruitment; reduced hiring turnaround time through structured pipeline management.
-Designed performance management frameworks aligned with business
targets; improved engagement scores 15-20%.
-Maintained 100% UAE Labour Law compliance across documentation,
contracts, and policy adherence.

• Prepared a strategic business plan in context of studying the market needs and offering new services.
• Developed the HR plans and policies in conjunction with the company’s over all development plan.
• Initiated "Social Media As a Tool" for recruitment, employee engagement etc.
• Manage seasonal swings and cycles in staffing, managing associate relations and driving Ethics career solutions vision and values
• Introduced "Emergentics" - psychometric assessment not just based on psychological factors but more on brain-based.
• Adept in HR information systems and applicants tracing systems

Originally hired as HR Executive, promoted to Group Manager HR & Administration, reporting to the General Manager & Directors.


• Developed and implemented a full-service, multi-state, Human Resources Department from its inception with a full-time HR staff totaling five.
• Acquiring requisite talents with relevant domain knowledge in Executive and Managerial cadre as per plan.
• Administered the operations for enhancing productivity of the assets by way of effective HRM and excellent
Management practices.
• Spearheaded the right sizing of the organization to contain employee costs.
• Introduced HR initiatives to improve Employee engagement levels.
• Instituting various HRM Systems and HR processes.
• Directed benefits administration, Compensation and performance management.
• Maintained compliance vigilantly with company policies, UAE employment laws while minimizing liability in employee related matters.
• Conducted training and development for Managers as well as sales executives for the advancement of every departments.

Overseeing Human resource activities such as pay roll & administration.
Advertising for Vacancies, Scrutinizing of eligible applications
Maintaining MIS Reports on daily, weekly and monthly basis and Human resource Information systems.
Coordination with all the departments.
Maintaining and updating employee database and payroll activities.