MARKETING MANAGER
SBR Group
Total years of experience :7 years, 5 Months
SBR GROUP is a Turkish-Syrian fashion brand with 39+ branches across Egypt, encompassing three fashion brands for retail and wholesale, established in 1989.
•Managing marketing initiatives for three distinct brands under the SBR fashion retail umbrella (JUST SBR, Missleleian, Bubbliano) with over 39 branches of actual stores.
•Coordinating rebranding efforts for SBR fashion retail brands, aligning them with evolving market needs and business objectives.
•Managing the official website, ensuring its functionality, and optimizing user experience for customers. Leading the successful launch of a new, revamped website for the brand.
•Handling collaborations with influencers and other companies to boost brand visibility and engagement
•Monitoring and analysing key performance metrics to evaluate the effectiveness of marketing efforts, making data driven decisions to optimize campaigns and strategies.
•Developing, managing, and optimizing marketing budget.
•Designing and execution of initiatives implementing the strategy, including advertising (development or adaptation) and promotion.
•Providing leadership and direction to the marketing team to guarantee the successful execution of marketing plans and projects for all three brands.
• Manged and executed TTL campaigns, including social media and event campaigns.
• Implemented a meticulously planned monthly calendar for social media platforms (Instagram, Facebook, TikTok).
• Developed and executed monthly plans and strategies to boost follower counts and enhance brand awareness.
• Collaborated with tenants to generate and curate marketing materials.
• Managed and assessed market research, making necessary adjustments to maintain a competitive edge.
• Worked collaboratively with the marketing manager to execute on-ground campaigns and events within the mall and actively participated in offline activations and events, including Christmas 2022, Halloween 2022, and Ramadan 2023.
• Worked directly with the marketing manager, proposing innovative strategies to foster relationships with tenants and attract a broader customer base (including ideas for opening events and activations).
• Generated monthly analysis reports for BTL, TTL, and ATL campaigns.
• Successfully managed and executed the renovation of mall hoardings, enhancing the overall aesthetics of the mall.
(project)
• Responsible for executing and managing the marketing and communication strategy for launching event
• Responsible for managing marketing materials, marketing programmes, or events identified in a marketing plan.
• Responsible for leading the creative and production teams to develop social paid media strategies, like selecting appropriate social channel, determining timing, and placement of materials estimating costs
• Monitoring and evaluating the digital marketing campaign performance and reporting for company
• Implementing social paid media campaigns within account budget, ROI and KPls
• Managed all digital activity including SEO, PPC, social media channels \[ Facebook, Instagram, LinkedIn, Tiktok\] and online advertising on Google Ads.
• Responsible for developing and executing marketing material including the promotional materials, and product launches.
• Executing internal and external survey campaigns, as well as data analysis, to ensure that we meet our yearly and monthly targets.
• Responsible for B2C revenue and user acquisition.
• Optimizing and tracking marketing efforts such as customer acquisition, web traffic, and promotion success.
• Worked on the SEO, SEM, Google Ads and Google analytics.
• Managed TTL ads across the platforms such as Facebook, Instagram, Twitter, TikTok.
• Managing the field salesforce database for sellers CRM communications and loyalty programs.
• Worked with designers, production, and sales team to create creative, eye-catching, shareable graphic content.
• Responsible for creating monthly and yearly market research and competitive analysis to create the yearly marketing strategy.
• Covertina rebranding 2019
• Vezeta"TV Ad"concept frame design 2019
• AlRehla TV Program"Promo"
• Shatabna Saudi Series "Titer" Ramadan 2019
• Kelog's Noodles "TVAds" Concept frame Ramadan 2019
• Collaborated with the social team to identify the best content and formats for Facebook, Twitter, and Instagram, including projects such as Hills finishing and Chefy Mix.
• Assisted the team in developing content and brand ideas, contributing to the overall creative process.
• Created custom logos for multiple businesses, including Aqua Middle East.
• Collaborated on a weekly basis with the creative team to discuss and devise creative solutions for clients.
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