GEORGIA ALEXANDER

Managing exclusive events within The Big 5 Construction portfolio, held in Dubai, Saudi, Kuwait, India and Indonesia. Successfully managing marketing strategies for an elite club consisting of the most influential and key buyers within the industry.

Responsibilities include:
• Tactically analysing industry trends within each event region to effectively support marketing strategies and target attendees.
• Identifying prospects from industry research for attendance according to value of projects and scope.
• Effectively planning onsite logistics and operational briefs for all onsite event staff.
• Managing and producing web content, design, ads, e-shots and other communication materials.
• Successfully forecasting budgets for costs and negotiating with suppliers and sponsors.
• Building relationships with these major stakeholders and gathering insight for project development through social media portals and face-to-face meetings.
• Managing marketing campaign analytics and visitor data storage systems.

Working alongside the Marketing Director, CEO and Sales team in the development and implementation of a wide scope of marketing and event activities for senior Telecommunication Executives within the SAMENA regions (South Asia, Middle East, and North Africa).

Responsibilities include:
• Conducting in-depth research with senior staff to determine the content for conferences and other events agenda.
• Working closely with Marketing Director to set targets for sponsorship and exhibition; sales and delegate numbers, as well as monitoring progress and take action when necessary.
• Assist in the development of detailed, benefit driven programmes along with preparing press releases and coordinating with media and journalists to maximize editorial opportunities.
• Assist in the production of social media campaigns, event web pages, checking logos, promotional materials for conferences and post event materials etc.
• Building and maintaining a clean, accurate database to become the bedrock of all regional marketing plans.
• Accurately forecasting and managing budget expenditures related to all regional marketing, events and membership activities.
• Achieving targets and delivering on the commercial aims of all events and marketing activities.
• Attending and maintaining strong relationship with all stakeholders at the event: delegates, sponsors and speakers alike to ensure events run smoothly.

Coordinating and delivering community creative arts events as assigned by the local authorities in the Borough of Camden, London. Offering engagement and experience in the arts sector through, Dance, Art and Craft, Music workshops and spoken word.

Responsibilities:
• Delivered comprehensive pre-launch and post-launch strategy and programming for promoting the project and its activities.
• Controlling resources allocated to marketing of the projects through budgets and expenditure.
• Line managing a small team of freelance team to coordinate the delivery of a diverse and artistic programme.
• Managing all logistics such as day schedules, workshop running order, budgets, and travel alongside artist needs.
• Organise opportunities for young participants to develop knowledge of the creative industries, by interacting and building skills from working professionals.

Providing senior support within the marketing and events department of a large client based Photography Company covering 5 locations nationwide in the UK.

Responsibilities:
• Responsibly collected, maintained, protected and retrieved company marketing information and data, alongside effectively training staff in administrative protocol and efficiency surrounding such tasks.
• Executing forward thinking and innovative marketing strategies that deliver and grow client base, sales, and brand awareness.
• Liaise with sales team and hold interdepartmental meetings to implement new marketing strategies for each department and assist in the provision of leads.

An organisation that contributed to cultural development of young people underprivileged in urban areas. Achieved through the use of participatory Arts programmes.
Responsibilities:
• Liaising and building strong relationships with a variety of corporate and independent Arts companies, in order to fulfill organisations project objectives and sponsorship needs.
• Successfully producing a programme of vast repertoire learning experiences, exploring new methods of making arts accessible.
• Managing all operational aspects such as contracts, agreements and government funding.
• Planning and implementing Marketing strategies with the for maximum participant attendance.