Afreen Khan

Techsphere FZE. is a Multidisciplinary organization dedicated to Electrical Power Quality and Data Center Physical Infrastructure offerings, Data center Training, Data Center Cleaning and to provide Total Turnkey solutions.
Their Products:
1. Electrical Power Quality
• Uninterruptible Power Supply (GE-U.S.A, MGE-France, Eaton)
• Batteries for UPS, Telecom and Power Generation/Substation Application (VRLA, Ni- Cd, Flooded)
• Automatic Voltage Regulators

2. ELV Systems
• CCTV System ( Pelco-U.S.A, Siqura)
• SMATV, Interactive TV, Digital Signage

3. Data Center Training
• Design Consultancy
• Testing
• Certification
• Project Management

4. Data Center Physical Infrastructure
• 19" Racks Cabinets -Al and Steel ( Canovate-Turkey)
• Raised Access Flooring ( All kinds)
• Vesda Detection and FM200 and Novec1230 Fire Suppression System
• Data Center Cooling-CCAC and In-Row types, Rack based -front and side coolers
• Rack Power Distribution and Management ( PDUs) ( Canovate-Turkey)
• Liquid detection system ( TTK-France)
• All in One-Compact Data Centers
• CCTV and Access Control

5. Data Center Cleaning
• Top Floor Cleaning
• Sub Floor Cleaning
• Hardware and Servers

 Canovate is a Turkey based company with over 250 Million USD present worth, who is involved in Manufacturing of following products.

• Fiber Optic Connectivity based FTTX & Fiber Optic Transmission-Access Products
• Data Center & Data Center Cooling Products & Solutions
• Rack Cabinets, Enclosures, Boxes & Accessories
• Outdoor Enclosures, Frames, Boxes & Accessories
• Structural Cabling Products, Accessories & Solutions
• Power Distribution Units and UPS
• Remote Monitoring, Access and Management
• LCD Wall Mounts, HDMI Cables & Screen Cleaners
• In its state-of-art 24.000 m² manufacturing facilities backed with 35 years worth know-how in the industry inherited from Alcatel.

My current responsibilities could be sub-divided and summarized as below:

1. Sales and Business Management

• Develop business plan for UAE and Middle East
• Appoint Distributors and Re sellers in the region
• Define Sales Targets and growth plans for each country and partner.
• Realize and develop new Strategic partnership opportunities.
• Support partners in Pricing and special project offers.
• Propagate value based conceptual selling.
• Achieve Sales Target.

2. Product Management

• Position products and services in the market against competition.
• Develop Knowledge for self, team and partners.

3. Key Account Management:

• Develop and manage key existing accounts, create new strategic accounts
• Develop excellent relationship through outstanding service to these key customers.
• Respond efficiently to account needs, with better communications and improved co-ordination within agreed timescales.
• Make presentations, in-person visits to key existing customers and new prospects.
• Key Accounts handled - Etisalat, Al Rostamani, Wipro, Anixter, Seven Seas, Dimension Data, GBM, Inteltec.

4. Marketing:

• Develop product breadth and market share by enhancing and strengthening partner network.
• Strategic planning for promotion in order to gain competitive advantage.
• Promotional implementation like exhibition participation.
• Analyze marketing opportunities through partners feedback and self market research.

Reliance Communications Ltd, Lucknow (India) Apr '11 - May '11 (2 months)
• Worked as a Management Trainee in the Marketing department
• Conducted Market Research on "The effectiveness of Brand Ambassador with special reference to Reliance Communications".
• Presented a formal report on the key findings and suggested ways to improve the effectiveness of celebrity endorsement.

Reliance Communications Ltd, Lucknow (India) May '09 - June '09 (2 months)
• Worked as an Undergraduate Trainee in the Marketing Department.
• Conducted a Market Survey on "Customer Satisfaction of Reliance Communications Postpaid Customers with other Telecom Service Providers" and submitted a detailed report based on the market research analysis.


Experience