Brand Manager
Al Hashar & Company LLC
Total years of experience :27 years, 6 Months
Brand Management of TATA Commercial Vehicles for entire Oman Operations, Brand Building activities by Loaded Trials, Back to back, Demos, Road Shows, Cluster Meets, Body Builder & Financial meets, B2B & F2F Sales Calls, ATL & BTL Marketing Activities, Alien Sales and Set their KPI & KRI, Corporate Calls and Visits, Product comparison with competition and prepare OPECO for Corporate companies.
Key Responsibilities:
Heading HCV and LCV Team of 44 Persons and Managing Complete Sales for Mumbai Operations.
Streamlining the teams by Geographic and Application wise.
Target setting with incentive programs.
Team Building with various activities and trainings.
Over all expansion of Dealer Territory with right reach and focus.
Key Responsibilities:
• Heading and managing a team of 65 persons and managing the complete sales and service operations in South Karnataka.
• Entrusted with the responsibility of managing Sales & Marketing activities for HCV & LCV Trucks & Buses.
• Key person for establishing Service Operations, and planning and organizing Service Campaigns.
• Actively involved in organizing training for Dealer development by engaging with Principles.
• Responsible for the Dealership management and Process Implementation with core team.
• Responsible for the coordination with all departments from dealer management and principles for execution of activities and product orientation.
• Involved in establishing Sales & Marketing activities in the State of Goa for Truck & Bus Division.
Major Accomplishments:
• Awarded Outperformer of the Year 2015 for Best Dealer (Zonal Winner) MAPL - Managlore
• Successfully achieved HCV and LCV Market Share and Sales Growth 1029% and 110% respectively.
• Instrumental in enhancing Service RO Growth by 57.05 % and achieved increase in Labour Income Growth INR from 17.33 Lacks to 48 Lacks.
• Increased Spares Sales Income in INR from 53.66 Lacks to 97.67 Lacks.
Key Responsibilities:
• Marketing Research, Analyzing and New Key Account Opening for Generators & LCE.
• Marketing of New CE Products &“ Poliedra” (Italy) Linen & Garbage chute.
• Sales of handling Equipment’s, Construction hoist for materials & passengers and cradles
• Sales of Used Equipment’s, Scissor Lift, Tower Cranes etc.
Major Accomplishments:
• Was able to seed Powerco Generators in Western Province in a very short Span.
• Lead to find Location for Equipment Division in Jeddah, KSA in Key Market Area.
Key Responsibilities:
• Responsible for managing the corporate sales and marketing of caterpillar and allied heavy & light construction equipments.
• Assigned responsibility of handling rental of civil and industrial equipments.
• Involved in the Sales of Caterpillar Generators from 12 Kw to 500 Kw throughout Western Province.
• Responsible for planning and executing marketing of new construction equipments and market survey.
Major Accomplishments:
• Applauded by the Management for meeting the target in full.
• Successfully accomplished the key role -Product Seeding and Market Intelegence.
Key Responsibilities:
• Involved in managing Industrial Sales of Bulk Fuel (Supply), Corporate Contracts, and Planning Marketing strategy and promotions.
• Handling complete Sales & Marketing events of Western Province, Smart Card Fueling System - Sales and after Sales Service and Sales & Marketing of GPS & Automated Vehicle Locating System.
Major Accomplishments:
• Successfully impimented Concpet Marketing of Smart Card Fueling System for the first time in KSA.
• Commended for effectively handling project on GPS tracking system linking with major transporting companies
Key Responsibilities:
• Responsible for preparing shop drawings and designing, and getting approval from the consultant.
• Arranging necessary shop fittings as per the specifications and Import from overseas.
• Tasked with the Site Supervision, Execution and handling all administrative works of Projects.
• Handling all electrical works, AC ducting, suspended ceilings (gypsum & metal) de-mountable partitions and furniture and shelving system.
• Responsible for the Sales and Marketing of Metal Ceilings, Metal Partitions and contract wall to wall Carpeting Kingdom Wide.
Major Accomplishments:
• Selected for training in Belgium (Brussels) as Carpet Specialist at Louis De Poortere.
• Successfully bagged major Contract for Palace (Royal Family KSA) Wall to Wall Carpet 10000 Sqm.(Louis De Poortere - Brussels, Belgium) and the retail contracts for Italian Shop Fittings for new Malls.
Educational Credential: • BBA (Marketing), 1st Class, Washington International University, 2007.
BA (Economics History & Political Science), Mahatma Gandhi University, 1995.