Assistant Manager Business Development
Al Nasser Business and Services
Total years of experience :6 years, 3 Months
I am responsible to deliver insights from recurring business-critical data efficiently in the form of executive dashboards and reports within defined KPI, weekly / monthly/quarterly using different tools like Microsoft Power BI, SQL, and Excel.
I am responsible for providing insights into business performance, identifying areas for deep-dive
analysis, and suggesting improvements for various initiatives in the segment.
Developing SQL queries for transformation and data extraction, and DAX/Power Query to create measures and columns for dashboards as per requirements.
Create Reports and Dashboards in Power BI which gave insightful details about critical KPI’s that help business in taking critical decisions.
Present detailed reports about the meaning of gathered data to members of management and help them identify scenarios utilizing modifications in the data.
Translate business requirements into specifications that will be used in data modeling and analysis.
Strong client-facing, written, and oral communication skills; along with the aptitude for business analysis.
Help in developing marketing plans and craft clearly written business proposals with strategic plans, and provide assistance to business owners in implementing proposals.
Work closely with the clients to understand their business needs, translate business requirements into specifications that were used to develop a marketing strategy, and identify KPIs.
Analyze consumer data and present the results in the form of visualization reports and dashboards that were to provide clear insights; define customer segments, consumer persona, and clearly identify target markets and high-revenue generating demographics.
Develop weekly, monthly and quarterly reports to track KPIs, gain insights that help clients to reduce costs, eliminate redundant marketing campaigns, and build new marketing strategies.
Create custom reports and dashboards using Power BI that provides insights into each customer segment; such as customer retention, customer loyalty, churn rate, etc.
Present analyzed data through reports in the form of data storytelling sessions that help the clients to better understand the results.
Proactively worked with cross-functional teams to deliver timely service to the clients, ensure customer retention and satisfaction.
I was responsible for creating interactive and detailed marketing analytics dashboards and reports in
Power BI helped clients to identify and measure the effectiveness of marketing campaigns.
Extract, transform, analyze huge volumes of data from multiple sources without missing the critical components.
Presented detailed reports about the meaning of gathered data to members of management and help them identify scenarios utilizing modifications in the data.
Developed data model & dashboard for customer goals for tracking and managing the functional units;
Design, develop, and support data visualizations in Power BI using multiple data sources and data models.
Created various ad-hoc SQL queries for customer reports, executive management reports, and types of report types like tables, matrix, sub reports, etc.
Developed an SSIS Package that extracted data from multiple tables and stored required and optimized data.
Implemented analysis techniques such as regression, time series analysis, and statistical hypothesis testing, and developed test cases and SQL test scripts based on detailed data design, detail functional design, and ETL specifications.
Developed proficiency in SQL for ETL, query/reporting, performance optimization, and Power BI.
courses: MSc Marketing Management •Developed a strong understanding of marketing theories and practices. •Enhanced interpersonal skills through group assignments and presentations •Developed strong analytical skills for marketing data using industry standard software. •Conducted research on the preferences of Indian consumers towards luxury product and their purchase behaviour in the UK.
a strong understanding of Information Technology. •Learned a wide range of IT skills including programming languages such as C, Java. •Enhanced communication skills and team working abilities through group assignments and projects.
Education –
Major subjects learned: Computer science English Literature English Language Biology Chemistry Physics Mathematics Environmental studies