Agota Birtalan

- Develop and execute global marketing strategy for Middle East, Africa, India and Europe
- Drive brand positioning and create integrated marketing campaigns
- Drive the yearly communication plan and its implementation
- Develop and maintain relationships with external parties, agencies, and media outlets to support the marketing campaigns and PR initiatives
- Collaborate with cross-functional teams for seamless strategy execution.
- Oversee the creation of promotional materials and marketing campaigns
- Lead the marketing team in the Middle East and India
- Prepare for and exhibit at global events to drive brand visibility and business growth.

- Develop and oversee the execution of comprehensive marketing communications strategies for clients across multiple industries
- Offer a high-level overview and strategic support for the agency and its clients.
- Manage a team of marketing professionals, providing guidance and mentorship to ensure project success and team growth
- Work closely with clients to identify their unique communication needs and develop effective campaigns that drive business growth
- Drive brand messaging and content creation initiatives, including social media, email marketing, and advertising efforts
- Establish and track key performance indicators (KPIs) to measure the effectiveness of campaigns and identify areas for improvement
- Foster strong relationships with clients and vendors to ensure seamless project execution and client satisfaction
- Collaborate with cross-functional teams, including design, development, and content teams, to ensure cohesive campaign execution and successful outcomes
- Manage budgets and resource allocation to ensure project profitability and team success
- Deliver presentations and reports to clients and internal stakeholders on project status and results.

I actively collaborated with and supported the sales team. My role concentrated on the following activities:
●Prepare and manage the yearly marketing and communication strategy for targeting internal and external stakeholders, ensuring alignment with company goals and objectives.
●Develop and manage the communication budget, ensuring effective use of resources to achieve marketing goals.
●Reach out to external partners to build partnerships and generate leads through collaborations, expanding the company's reach and impact.
●Research and report on opportunities, keeping up-to-date with current industry news to inform marketing strategies.
●Create a monthly content calendar, designing and writing content for digital materials, newsletters, and social media platforms, updating the website with engaging content, current news, and events.
●Supervise the new website's launch and work closely with the marketing agency on SEO and PPC, ensuring optimal site performance and high search engine rankings.

I was in charge of different aspects of the activities. Key activities:
●Prepare a communication strategy and a marketing action plan to promote courses, aligning with company goals and objectives.
●Run online communication campaigns to reach target audiences and drive engagement, leveraging social media and other channels.
●Develop and monitor marketing programs to ensure optimal performance, using analytics and other tools to track progress and measure success.
●Report on marketing programs, providing insights and recommendations for improvement as needed.
●Create compelling content for external audiences, including social media platforms and other marketing materials, ensuring consistency in messaging and branding.
●Build strategic partnerships with other institutes, expanding the company's reach and impact through collaboration and shared initiatives. I organized the company's participation in The Gulf Education & Training Exhibition (GETEX) and did event marketing to establish an online presence for the company on different social media channels. I helped the company participate in big events with over 3000 visitors and generated good interest and student visits to our stand.

I was part of a marketing team, with a focus on promoting online courses and digital classroom, in-person training.
●Coordinate the digital product development of language learning phrasebooks, ensuring timely delivery and high-quality results.
●Maintain a comprehensive database of media coverage and visual assets of the company, keeping track of all relevant information for easy reference.
●Collaborate with designers to develop engaging marketing materials, including brochures, flyers, and social media graphics, ensuring consistency with company branding and messaging.
●Take an active part in organizing and marketing monthly cultural events and free language courses, coordinating with internal teams and external partners as needed to ensure success. As a junior member of the team, I supported the senior marketing executives in promotional activities. I actively took part in event marketing and B2B database development. I took part in the organization and promotion of 6 monthly cultural events. These events gained good tracking of over 50 people and accelerated new student registration for language learning courses.