Digital Marketing Consultant
WSI
Total des années d'expérience :28 years, 9 Mois
Launch company’s franchise, co-ordinate with several potential clients in the region, and direct all functions associated with digital marketing, brand development, and social media management in compliance with client’s business goals. Create and define online marketing strategies, identify areas of improvement, and offer an effective set of solutions to optimise client’s business growth.
• Increased client’s customer base through analysing market trends and launching effective online marketing campaigns for clients.
• Steered efforts toward development of e‐Commerce platforms, which enabled clients to achieve up to 40% sales from online sales channel.
• Planned and executed online marketing campaigns to enhance customer experience and awareness resulting in a robust increase in sales and revenue.
• Conducted web, mobile and social media analysis and executed several projects including search engine and social media optimisation, user experience enhancement, and online advertising campaigns.
• Restructured an online portal for multiple companies in various verticals to improve usability and user experience that increased website traffic up to 500% within first three months.
Directed various projects based on consumer and business online services by utilising multiple techniques such as focus groups, heat maps, and A.B split testing to optimise user experience on the portal. Headed multi-skilled online services team to restructure corporate portal with an intention to develop a new, differentiated identity according to company’s new strategies. Administered rebranding endeavours for online assets in compliance with organisation policies.
• Boosted company’s online payments share from 2% to 15% in less than two years using our Internet payment Gateway.
• Increased online traffic on company’s portal from 2% to 24% through establishing successful marketing campaigns, which raised online sales and reduced customer service and call centre costs.
• Instigated company’s presence on multiple social media platforms as a customer care platform to introduce new offerings, extend customer base, and maintain brand’s reputation online.
• Saved time and reduced efforts, estimated value 65M AED in three years through introducing content management system to manage a diversified portfolio of internal online assets and external parties’ portals.
• Drafted SOWs, devised project execution plans, and led diverse subordinates for successfully achieving project operations from inception to completion.
• Was inducted in the employee retention programme for successive four years as recognition of the positive impact in the online portal management.
Key Projects:
Etisalat Corporate Portal | Etisalat’s B2C and B2B Portals | UAE eGovernment Portal | Social Media |
Various Ministries Online Services and Portals | Online advertising | Loyalty program | Payment Gateway | Web Mail Service | Multiplayer Gaming and Video Streaming Service.
Managed development of multimedia/online projects targeting consumers and businesses. These included Automatic Arabic translation, eLearning titles, and award winning multimedia titles.
• I was responsible for managing a team of about 20 that was responsible for the development of multimedia/online projects. Those projects where targeting various market segments and were developed for the web and on CDs. Some of the projects that we successfully launched are:
o A multilingual series of products teaching Arabic as a foreign language
o eLearning titles for Gulf curriculums
o Localization of a number of award winning multimedia titles.
• Effectively negotiating with various international software companies to acquire licenses for localization of their products.
• Starting as a software designer, I was responsible for the design of number of multimedia applications.
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