Ahana Choudhuri

• Spearheaded the Dabur Amla Kids digital initiative, conceptualised and developed a mascot-led content universe featuring
Princess Amira, an adventure-driven series to educate and engage young audiences; actively involved in writing and directing
the series.
• Led brand communication strategy for Arabian portfolio brands (Dabur, FEM, Vatika) and East African brands (Hobby,
ORS), ensuring culturally attuned, market-relevant messaging.
• Drove PR page releases and digital communications for Femina Beauty, amplifying brand presence and contributing to
measurable follower growth and engagement uplift.
• Managed social media for Tata AIA Life Insurance, translating complex financial products into compelling, audience
friendly content aligned with regulatory and brand guidelines.
• Conceptualised and executed key campaigns, Valentines Day and Ramadan, with strong cultural intelligence and audience
resonance across multi-market contexts.
• Developed creative concepts, monthly content calendars, social posts, and presentation-ready creative decks across multiple
brands simultaneously.
• Applied moment marketing by identifying cultural, seasonal, and trending opportunities to drive brand visibility and
community engagement.
• Conducted in-depth performance analysis and research to continuously optimise content strategy and inform campaign
decisions.

• Crafted brand-aligned copy across social media, websites, and digital platforms for B2B and B2C clients in logistics, pharma,
IT, engineering, skincare, and lifestyle sectors.
• Ideated and wrote compelling ad copy and dialogues for lifestyle brands, capturing product essence and driving brand
affinity.
• Delivered strategic storytelling and content frameworks that elevated brand presence across a diverse industry portfolio.
• Developed SEO-optimised website content and UX copy to improve discoverability and user interaction, contributing to
higher online conversions.
• Designed and managed monthly content calendars tailored to each brands voice, goals, and seasonal objectives.
• Collaborated cross-functionally with design and strategy teams to ensure cohesive, multi-touchpoint narratives.
• Played a key role in refining brand voice and tone across new launches, rebrands, and digital revamps.

• Spearheaded copy creation for IGPs Valentines Week campaign across website banners, social media, video captions, and
push notifications — driving measurable customer excitement and engagement.
• Drove a 3x increase in customer engagement through data-informed content strategies and precise audience targeting.
• Conceptualised and executed targeted multi-channel campaigns via push notifications, emails, and WhatsApp, tailored to
user behaviour and lifecycle stages.
• Crafted SEO-optimised meta headlines and high-converting ad copies, significantly boosting search visibility and click-through
performance.
• Played a pivotal role in developing seasonal marketing strategies, contributing to the success of the Christmas and Valentines
Day campaigns.

• Designed and produced inclusive learning resources — E-workbooks and instructional modules — leading to a 40% increase
in engagement among students with physical disabilities.
• Collaborated with NCERT teams to align educational materials with national academic standards, resulting in a 30% reduction
in content revisions required for compliance.