Ahmad Refaie, Business Development Manager

Ahmad Refaie

Business Development Manager

Agricultural Food Products Co.

Location
Jordan - Amman
Education
Bachelor's degree, Industrial Engineering
Experience
17 years, 4 Months

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Work Experience

Total years of experience :17 years, 4 Months

Business Development Manager at Agricultural Food Products Co.
  • Kuwait - Al Kuwait
  • September 2020 to June 2023

- Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness,
funding & mechanics, consistently applying Keep/Modify/Drop mindset, balancing trade investment with customer tactics and needs, to improve return on investment.

- Define growth opportunities and main drivers for the category & track the execution of plans, identifying eventual gaps, proposing actions to close the gaps and achieved the target (MBPC).

- Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and
analyze and action key customers' sell-out data regularly to win in trade.

- Overlook the budgeting, forecasting and long-term planning process.

-Coordinate the approval at the level of the top management allowing the deployment of project for destinations of interest and trigger the
operations of responses of tenders.

- Establish and maintain relations with local authorities (government, municipalities, administrations, etc…).

- Develop distribution network for agricultural commodities in the region.

- Provide market intelligence to our economics department.

- Work with counterparts to create specifications for products including:
packaging, safety and environmental issues

- Monitor and manage department programs for stock outs and excess inventory situations, communicate and take necessary actions.

- Develop marketing Products Co. through E-commerce.

Technical Sales & Marketing Specialist at Saudi Vetonit (SAVETO) Co.
  • Saudi Arabia - Jeddah
  • October 2017 to August 2020

- Technical sales by analyze properties of products for competitors and compare it with company products to identify powerful and weakness of products.

- Perform incisive and insightful market and competitive research.

- Generate leads and commit to customer service by building relationships.

- Make cold calls or perform warm outreach, putting outside-the-box thinking to work to develop new and unique sales tactics.

- Providing products demonstrations to staff and clients, and taking the lead in resolving complaints. - prepare sales and marketing budgets.

Sales & Marketing Supervisor
  • July 2011 to October 2017

Co. Ltd. (INSUWRAP) member of (RAR) Al-Rashed Group. Saudi Arabia-Jeddah
Responsibility:
-Identify construction projects offering sales potential for Insuwrap Co. products Single ply
membrane in the western Region Kingdom of Saudi Arabia and update the project list on a monthly
basis.
- Conduct Marketing & sales presentations to consultants and contractors involved in targeted
projects, collect information about their needs, propose technical solutions and recommendations
using Insuwrap products and highlighting their benefits in the aim to get our products specified
and/or selected.
- Develop strong relationships with the technical decision makers to assure a high degree of success
in achieving favorable Insuwrap product specification.
- Support the marketing department Team with competition information gathering and market
sensing activates.
- Continues efforts to Support branch manager.
- Trying to open new markets through visiting new waterproofing subcontractor or Client & educate
him the methodology of installing Insuwrap Products.

Sales & Marketing Engineer at Waterproofing & Wrapping Co. Ltd
  • December 2006 to July 2011
Sales Engineer at Al-Rashed Group
  • Saudi Arabia
  • December 2005 to August 2006

Marketing waterproofing products with technical aspects through existing projects.
* Contact Consultants, Contractors, Designers, and Developers and other customers interested in
waterproofing control products to introduce the company and present its products and services.
* Read, understand and analyze tender documents, BOQs received by contractors & send to our
clients to price them.
* Follow up undergoing projects.
* Supervise installation of products.
* Convey new customer requirements to the Technical Department.
* Provide accurate information regarding availability of in-stock items after checking with the Sales
Department.
* Educate clients about terminology, features and benefits of products in order to improve product
related sales and customer satisfaction
* Deep participation in relation management with client through all levels.
* Design waterproofing proposal system by Computer programs like: Auto CAD.
* follow up projects through direct contact with contractor (project manager)
* Continues efforts to Support branch manager.
* Follow up the shipment to reach customers.
*Responsible for representing the product to customers and at field events such as conferences,
seminars, etc.

Education

Bachelor's degree, Industrial Engineering
  • at The Hashemite University
  • September 2005

Project Management. Planning Facility. Just in Time Production (JIT) Manufacturing Metallurgy Strength of materials. Statics & Dynamics Product Development. Cost Analysis Ergonomics. Production Planning.

High school or equivalent,
  • at The Hashemite University
  • January 2005

Specialties & Skills

Metallurgy
Industrial Engineering
Quality Management
Production
BENEFITS ADMINISTRATION
CUSTOMER RELATIONS
MARKETING
PRESENTATION SKILLS
SPECIFICATION
AUTOCAD
CONFERENCES
CUSTOMER SATISFACTION
market research
marketing management
problem solving
marketing strategy
negotiation
key account management
materials
planning
wholesale sales
marketing systems
digital marketing
teamwork
Management
purchasing
microsoft powerpoint
Installation
Engineering
Microsoft Office

Languages

Arabic
Expert
English
Expert

Memberships

Jordanian Engineering Association JEA
  • Engineer
  • October 2000

Training and Certifications

Career Excellence (Training)
Training Institute:
Jordanian Engineer Association
Date Attended:
May 2015

Hobbies

  • Scuba Diving
  • Swimming