Trade Marketing Specialist
SIDCO
Total years of experience :4 years, 5 Months
• Research competitive movements by identifying and evaluating its advertisement.
• Provide analytical and administrative support to Marketing & Sales team (Ex: reports for availability & visibility & OOS)
• Follow up with campaign execution & distribution plan.
• Supervise Merchandising team on ground & tools on system.
• Participating in accelerating business plans (Ex: MT & TT activities
•Facilitate sales target achievement via maximise selling-out which was driven by effective promotion campaigns and excellent in-store presence.
• Securing POSM and product samples for sales conferences and presentation of in-store marketing elements.
• Drive and look for growth initiatives, inside and outside the box.
• Attend in-field store visits to have a complete understanding of how the shopper respond to customer in shopping environment.
• Support channel/account managers and visit to trades to develop and structurally manage approved campaigns under the agreed budget/spending.
• Track sales data, maintains promotions materials inventory, generate database and monthly reports
• Collecting, analyzing, and summarizing sales data to prepare marketing reports
• Coordinate requirements for promotional materials
• Support sales team by providing data, marketing trades, forecast, and new launch information
• Research competitive products by identifying and evaluating products charts, market share, pricing, and advertising
• Conducted inspections of facility grounds, internal structure, systems, and equipment.
• Oversaw all aspects of equipment installation, maintenance, and repair for both internal and external services.
• Established efficient workflow processes, monitored daily productivity, and implemented modifications to improve overall effectiveness of personnel and activities.
Graduation project: Completed four client deliverables and series of career development jobs at Strategic Decision Making in Marketing Development Program.
