Ahmad Alashqar

preparing learning material and evaluating results after each training session.
I will work closely with our salespeople to identify challenges they face on-the-job and recommend ways to increase productivity.

A leading manufacturing and distributor company for local and international frozen food
brands (Sadia).
Responsibilities:
* Worked closely with the sales team through daily/weekly visits to outlets to ensure that
marketing and communication activities are implemented effectively according to the marketing
plan.
* Conducted market research on market trends, consumer behavior, and competitor analysis.
* Improved all marketing KPIs such as stock list, on shelf availability, visibility, the share of space,
stock rotation, and listing new items.
* Obtained customers' feedback and suggestions and prepared an action plan to improve the
customers' experience and enhance sales leads opportunities.
* Led and participated in monthly meetings to discuss sales performance, market issues, product &
market development, and plans.
* Prepared daily, weekly and monthly reports of all marketing activities and issues.
* Assisted the marketing management in maintaining the marketing budget and performed
monthly budget analysis - “actual to budget”.
* Attended and represented the company in local food shows and exhibits.

Managed stock optimal levels, product quality, and freshness through stock management, orientation
to the trade, and reporting on supply chain and product issues.
* Worked with Key Account Manager & Channel Category Sales Development team to maximize
the efficiency of Total Trade Spend (pre and post Systematic, Promotion, Planning & Evaluation).
* Achieved sales targets and identify areas of opportunity and potential for improving the business.
* Managed sales collection as per the agreed terms and conditions with customers.
Major Customers:
(Carrefour, Lulu Hypermarkets, Panda, Tamimi, Farm Stores, Aljazeera, Othaim and DanubeMarkets)
Key Accounts Executive, Modern Trade at Olayan Group- GENERAL TRADING COMPANY, Riyadh Saudi
Arabia. From