Ahmad Alganag

• Develop and execute PR, content strategy, and corporate communications initiatives to
strengthen brand positioning and industry credibility.

• Manage social media content and lead discovery efforts through LinkedIn, enhancing
brand visibility and stakeholder engagement.

• Led participation in major industry events, including Saudi Agriculture Expo, Sustainable
Building Expo, and COP-16, to expand market presence and foster strategic partnerships.

• Optimized customer engagement by integrating CRM tools and Google Analytics,
improving audience insights and streamlining marketing outreach.

• Developed and managed comprehensive digital media plans for Ministry of Energy and
Ministry of Health.

• Building and continuously improving pre and post campaign analytics reporting structure to
ensure easier perceptibility for all stakeholders.

• Led the startup and renovation of AlMashtal Creative Space, overseeing regulatory approvals
and compliance with Diplomatic Quarters Office guidelines for transforming an old school
building into a creative incubator.

• Played a key role in the launch of the Makers Lab, a government-funded innovation hub
providing advanced tools such as 3D printing, woodworking, and laser cutting to support
designers and cultural entrepreneurs.

• Managed the “Rethinking Saudi Souvenirs” workshop in collaboration with the National
Program for Saudi Crafts, fostering cultural innovation and product development.

• Worked on the development and execution of AlMashtal’s communications strategy,
enhancing brand presence and engagement within the creative sector.

• Assisted in the network infrastructure improvement project, coordinating between
programmers, analysts, and network equipment suppliers.

• Developed the initial project plan template in Microsoft Project, streamlining task allocation
and project tracking.