Ahmad Anani

Merchant Experience Management:
• Manage the Tabby merchant journey end-to-end, ensuring smooth onboarding and ongoing support.
• Develop targeted marketing programs to engage merchants, optimizing conversion rates.
• Collaborate with internal teams to deliver a seamless merchant experience.
• Utilize data analysis to track metrics and identify areas for improvement.
• Go-to-Market Strategy:
• Lead go-to-market plans for newTabby products, tailoring messaging for specific merchant segments.
• Collaborate with product managers to craft compelling product narratives.
• Guide cross-functional teams in executing launch campaigns and driving awareness.
• Measure campaign effectiveness and refine strategies based on data insights.
• Communication and Collaboration:
• Cultivate strong relationships with internal stakeholders, communicating Tabbys value proposition.
• Present marketing plans to senior leadership, influencing strategic decisions.
• Leverage expertise in B2B product marketing to tailor messaging.
• Analyze marketing data to drive informed decision-making and collaborate effectively.

• Developed targeted marketing campaigns to engage customers at all touchpoints.
• Utilized customer data and analytics to optimize CRM strategy and tactics.
• Collaborate cross-functionally to enhance customer experience and build brand loyalty.
• Monitored campaign performance and KPIs, making data-driven adjustments for improvement.
• Cultivated strong relationships with internal and external stakeholders to align on strategic initiatives.

• Conducted audits of policies, procedures, and methodologies.
• Interviewed staff for operational insights.
• Observed organizational systems for data compilation.
• Collaborated on implementing recommendations.
• Analyzed SOP deviations and implemented corrective actions.
• Unified cross-functional efforts for business development.
• Drafted procedure manuals and SOPs.
• Identified organizational needs for performance enhancement.
• Prepared detailed proposals for process improvement.
• Spearheaded efforts to boost customer satisfaction and results.