Research Manager/Consumer Insights
The Nielsen Company
مجموع سنوات الخبرة :18 years, 3 أشهر
1-Developing the business through designing and planning research projects following client briefing and needs, formulating questionnaires and methodologies of collecting information, as well as presenting results of study to the clients
2- Driving client satisfaction by providing insights and actionable recommendations
3- Developing new business opportunities with new clients and with the existing accounts
4-Building and maintaining ongoing relationships with the identified key persons within client organization
5-Developing strategic understanding of industry trends, competition and opportunities of Nielsen
6- Maintaining an accurate and up-to-date knowledge on research techniques and applications
1-Conduct primary and secondary research; manage all research activities from commissioning up to delivery through:
Designing and planning research projects following client briefing and needs
Designing questionnaires and methodologies of collecting information
Coordinating and managing execution of research projects
Working on the analysis and interpretation of results & providing feedback to clients
Writing reports and recommendations, and presenting the final results
2- Analyze business and market trends using quantitative analytical tools
3- Develop business with new and existing clients.
4- Contribute to coaching and training of trainees and other executives.
1-Preparing & presenting weekly & monthly reports for Telemetry studies in UAE & KSA executed by Ipsos & Mindshare, in which the main TV measures (TRPS, REACH, SOA, and ATS) & trends are presented.
2-Preparing monthly Media Insights & summaries for UAE & KSA TV markets.
3-Supporting the Acquisition & the Production departments in choosing the best performing genres & stars based on the viewership data.
4-Supporting broadcast programmers in choosing the best timings & scheduling strategies (i.e. Hammocking, Bridging) for different series & programs.
5-Preparing programs’ ratings reports, in which peak & off-peak programs are measured in terms of the demographic variables, content & competition.
6-Preparing KPIs, periodical reviews & SWOT analysis for UAE & KSA TV markets.
7-Preparing sales pitches & presentations for the sales team (i.e. Ramadan & ADMC radio network).
8-Preparing & demonstrating advertising expenditure reports for KSA, UAE & MCO markets.
9-Providing research data & support for Radio & Print departments across the group.
Analyzing and presenting the results of the Media Studies released frequently by Ipsos.
Preparing advertising expenditure reports, in which the main trends & changes are highlited.
Training the clients on using Ipsos research products (Statex, Tabx, Xplan, and Zplan).
Designing Questionnaires for different research studies.
Preparing customized media plans upon clients’ requests.
Preparing Pre & Post evaluations for the clients’ media plans.
Projects
Being responsible for the final delivery of the following Face to Face & CATI studies:
National Media Analysis
Telemetry
Music Test
The responsibility covers all aspects of the studies in terms of:
Supervising the data collection process along with the field research department
Supervising the delivery of the daily quota
Briefing & training the researchers
Data cleaning, auditing & crossing
Managing the company's e-marketing campaigns.
Executing and Implementing marketing strategies and plans.
Client service and support.
Average:85.5(Excellent). Listed in the honor list for three times.
Average:88
Average:90.3