Ahmad Diab

• Allocate sales targets, route plans and trade
budgets to sales executives.
• Negotiate contracts, introduce new SKUs, and
coordinate promotions with account buyers.
• Execute In markets BDA activities in
collaboration with sales executives.
• Analyse sales and customer data generating
comprehensive sales reports to promote sound
business decision-making.
• Analyse market trends and customer feedback to
identify opportunities for growth.
• Build and maintain strong relationships with key
clients to ensure customer satisfaction and
retention.
•Collaborate with cross-functional teams to align
sales initiatives with overall business objectives.

• Managed key accounts portfolio, overseeing a
team of sales representatives and driving sales
growth .
• Developed strategic plans to penetrate new
markets, expand customer base, and increase
product visibility.
• Negotiated contracts and pricing agreements
with key clients, ensuring profitability and
customer satisfaction.
• Collaborated with cross-functional teams to
streamline processes, improve product
distribution, and implement promotional
campaigns.
• Developed account business plans to meet
annual growth targets.
• Implemented trade marketing activities and
coordinated displays based on marketing
calendars.
• Attended trade fairs and conferences to source
new products and meet current brand principals.

• Manage forecast preparation and target setting
ensuring alignment with purchasing to optimise raw
materials and production readiness in accordance
with forecasted demand.
• Formulate coverage & pricing recommendations to
achieve market share objectives.
• Oversee visual merchandising guidelines and
ensured planogram execution.
• Organize direct sales team call cycle, must stock list and outlet visit frequency.

• Prepare monthly reporting including, Actual vs. Budget (month to date and year to date) by department, Actual vs. Budget Cap-Ex (for Cashflow purpose) and Flexible Budget.
• Check Purchase Orders issued against Budget for
management approval.
• Assess in Budget Preparation, Formulation,
Presentation Delivering & distributing
information( Actual VS Budget, Comparison
analysis-Comparison Trends.
• Work with IT to monitor & track Capital Assets.
• Create and compile weekly, monthly sales and
expense data and compare (trend analysis) to
budgets.
• Prepare payroll labor cost to budget reports.
• Assist with budget review activities. Co-ordinate
and liaise with assigned business units to control
expenses as per the budget.
• Return budget submissions to departments with
prescribed budget cuts to conform within corporate profitability plans.