Ahmad Houri

ACHIEVEMENTS

• Generated millions of dollars’ worth of contracts for three multinational companies.
• Turned around a 5-year struggling company into a profitable business within 5 months after improving GP by 23%.
• Developed & implemented a strategic business model (Pricing, Sales & Operations) for a $75M business which led to substantially increasing profitability, operational efficiency and cutting cost.
• Grew overall sales revenues by +30% in three consecutive years in three business units and won several large tenders.
• Developed and implemented business intelligence reports to track and monitor sales & operations activities, revenues, receivables & operational efficiency for each business unit using Sales CRM system & Oracle.
• Designed and implemented a state of the art recycling plan which helped GEMS school won “Prestigious Judge’s Choice Award” at the GESS education award.

SENIOR BUSINESS DEVELOPMENT MANAGER at AVERDA INTERNATIONAL (GCC) 2010-2015
Reporting to the Chief Operating Officer - Leading a team of 15 Individuals

Business Development/Operations/P&L

• In charge of growing averda's commercial business in the GCC region, in line with targeted and budgeted goals.
• Advising the COO on Business Development, Sales, and Operations strategies for the GCC region.
• Maintain strong relationships within client organizations at the decision-maker and end-user levels.
• Continuously identify and capture new sources of revenue within assigned accounts.
• Introduced to averda the concept of vertical sales strategy and implemented it in the GCC region..
• Managed the P&L for the service lines, prepared annual budgets, monthly management reports, and quarterly review reports to Averda’s Board of Directors.
• In charge of preparing tenders, business strategies and plans, including operational and financial analysis.
• Coordinating with Senior Management to disseminate information and to recommend business development opportunities that both compliment and add to the existing range of services currently offered

KPIS & Business Intelligence Reports

• Developed advanced systems to track each of the sales people activities on daily basis at the lead generation, pipeline, and renewed/lost contract and closed won contracts.
• Developed KPIS for Sales, Customer Service & Operations department at the GCC, Business Unit & Department Level to be utilized by the C-level executives.

Marketing & Customer Relationship Management

• Created high impact presentations customized by industry to enforce the Company brand.
• Coordinated with advertising agencies on marketing/advertising related topics.
• Developed an internet based lead generation system for prospective customers tailored by industry.
• Created and handled the required marketing materials and corporate literature to support Sales & Business Development activities (e.g. Averda’s Sales Toolkit, brochure and leaflet)

Reporting to the Managing Director - Leading a team of 4 Individuals

Sales & Business Development:

• Achieved 35% Sales Increase in 2009.
• Created a sales strategy by validating cost and retail prices and repositioning the line in trendy stores.
• Created sales plans to counter price objections and maintain market share despite aggressive competition.
• Initiated, developed, and coordinated action plans to penetrate new markets, pursue sales leads, and attract prospects.
• Managed existing business relationships in order to achieve budgeted sales goals by developing and implementing sound retention strategies.

Distribution & Brand Management:

• Ensured liaison between suppliers, stores, logistics, merchandising, and marketing on my products category.
• Gathered and managed all market data relating to competitors and driving brand health.
• Planned and managed promotional activities including print, online, catalogue marketing, and direct mail.
• Created and managed tactical execution of consumer brand strategy for trade marketing to support sales.

Reporting to the General Manager - Leading a team of 6 individual

Sales & Business Development:

• Responsible for securing new customers, and maintaining and developing existing accounts.
• Analyzed client needs & offered tailored-solution adapted to their logistics needs & expectations.
• Prospected, pursued, and identified new business opportunities using various methods, such as online databases, networking events, industry trade associations & trade shows.
• Ensured compliance and execution of sales initiatives by continuously reviewing and monitoring sales plans, sales reporting information, key statistics, and directing sales activities.
• Met with targeted key clients to deliver sales presentations, capture new customers, and close deals.
• Overlooked and followed-up on customer problems, complaints, and questions in person to ensure the clients’ satisfaction.