Digital Marketing Manager
Elite Marketing Company
Total years of experience :8 years, 6 Months
Lead strategic direction to build high-growth digital marketing channel.
Developing solutions to meet clients' brand objectives based on consumer insight and data.
Build, plan and implement the overall digital marketing strategy.
Plan, execute, and own all aspects of paid digital marketing campaigns, including Paid Search (SEM), Display, Social, Video, Marketing Automation and Retargeting.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Utilize data to develop segmentation recommendations to improve audience engagement and optimize conversion across all touchpoints.
Collaborate with internal and external teams to create and implement landing pages, make CRO recommendations, and optimize user engagement throughout marketing funnel.
Track daily budgets across all platforms to ensure spending efficiencies and cost management.
Collaborate with internal teams to create landing pages and optimize user experience.
Manage the digital marketing team and design team to create engaging, clickable content that ensures the brand remains a top-of-mind for our targeted consumers.
Train and develop a team of performance marketers.
Set, execute and track the digital marketing budget. Analyze insights to guide future digital and social media campaigns.
Keep up to date with the latest developments in the digital and social space and propose new and innovative ways to leverage the media to build the company brand and drive activations, up-sell and cross-sell.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels. Analyze insights to guide future digital and social media campaigns
Keep up to date with the latest developments in the digital and social space and propose new and innovative ways to leverage the media to build the company brand and drive activations, up-sell and cross-sell
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Actively take part in the forward planning process and ensure all key marketing
requirements and activities are included in the marketing plan.
• Provide day-to-day tactical support and advice on marketing communications issues
and brand management to other teams and senior managers across the organization.
• Build and manage relationships with a range of partner organizations to ensure messages are consistent.
• Remain at the forefront of current developments and trends with regards to
marketing channels and tools - ensuring that campaigns/tools are consistently fresh.
• Develop and implement media and communications strategies which contribute to
the achievement of Jamalon’s aims and objectives through media coverage and
communications channels, including the development of organizational messages, themes, and core values.
• Create and implement communications and media strategies which raise the profile
of Jamalon.
• Help in writing articles, blogs, press releases, statements and internal and external
briefings as required.
• Develop and manage relationships with the media agency.
• Create an online and social media strategy to maximize the potential of digital
marketing channels.
• Day-to-day management of the digital channels to ensure performance is at its best.
• Plan and evaluate the effectiveness of proactive and reactive online and social media
relations activities.
• Create and manage an effective email marketing plan.
• Manage affiliate marketing channel to achieve maximum results.
• Plan and execute all web, SEO/SEM, marketing campaigns.
• Plan and implement targeted, intuitive and analytics-driven digital marketing strategies across digital
channels.
• Drive the strategy, development, execution and optimization of digital Lead Generation plans and
campaigns to qualified leads.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum
ROI in Paid Search campaigns.
• Track, report, and analyze website analytics and PPC campaigns.
Optimize copy and landing pages for Paid Search Engine Marketing Campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Plan, implement & execute Paid Social Media Campaigns, to drive high-quality leads.
Optimize Paid Social Media Campaigns.
• Track & report Paid Social Media Campaigns.
• Work with the development team to ensure SEO best practices are properly
implemented on newly developed codes.
• Work with the editorial and marketing teams to drive SEO in content creation
and content programming.
• Analyse competitor advertising strategies.
*Plan and implement targeted, intuitive and analytics-driven digital marketing strategies across digital channels.
*Drive the strategy, development, execution and optimization of digital Lead Generation plans and campaigns to qualified leads.
*Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in Paid Search campaigns.
*Track, report, and analyze website analytics and PPC campaigns.
*Optimize copy and landing pages for Paid Search Engine Marketing Campaigns.
*Perform ongoing paid keyword discovery, expansion and optimization.
*Plan, implement & execute Paid Social Media Campaigns, to drive high-quality leads.
*Optimize Paid Social Media Campaigns.
* Track & report Paid Social Media Campaigns.
• Devising strategies to drive online traffic to the clients website.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Provide functional expertise and best practices and recommendations regarding the execution of
digital marketing campaigns.
• Collaborate with internal/external teams to create landing pages and optimize user experience.
• Developing and managing digital marketing campaigns.
• Managing online brand and product campaigns to raise brand awareness.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Collaborate with agencies and other vendor partners.
• Manage a team of digital marketer specialists.
• Plan, execute and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Create, manage and optimize campaigns on a daily basis.
• Optimize campaigns including against ad-type specific goals achieving CTR, CPC and ROI targets.
• Provide effective strategies to improve campaign performance.
• Contacting 3rd parties and technology companies and selecting the right management tools.
• Keep up to date on trends in Social media advertising and other digital advertising channels.
• Provide effective strategies to improve campaign performance.
• Responsible for implementing social media marketing strategies and plans for clients.
• Monitor and evaluate social media results on a daily basis in coordination with client goals and
benchmarks.
• Provide analysis and recommendations as the program evolves and can be reviewed.
• Generating & presenting social media reporting and analytics.
• Communicating directly with clients, account managers, SM department, and executive team.
• Work on keyword analysis and strategy.
• Determine appropriate web architecture, and other technical solutions.
• Place keywords appropriately in copy to gain most search engine traffic.
• Work with other team members to develop and implement websites and other support products.
• Prepare detailed strategy reports.
