ahmad jawad jawad

• Manage and optimize digital marketing strategies and social media platforms (Instagram, LinkedIn)
for F&B brands: Wooden Bakery, LPM, 3 Fils, Em Sherif, Em Sherif Deli, and SALT.
• Develop and execute social media strategies for other Dhow entities, including the engineering
division, with a focus on detail and brand consistency.
• Optimize Google Ads, SEO, Google Search Console, GA4, and Meta Ads for improved performance
and ROI.
• Prepare weekly and monthly SEO reports to track performance and recommend optimization
strategies.
• Expert in managing and optimizing The Conran Shop website on Shopify.
• Utilize NetSuite for seamless integration of digital marketing efforts with operations.

Founded Radify, driving brand success with innovative hair care solutions. Planned, managed
and executed, multi-platform marketing campaigns, including Facebook, Instagram, and TikTok,
to promote the Electric Hair Oil Applicator—a groundbreaking product combining UV light
therapy with natural oils for optimal scalp and hair health.

• Spearhead the introduction of Radifys premier Electric Hair Oil Applicator, utilizing integrated
marketing strategies across multiple digital platforms including Facebook, Instagram, and TikTok.
• Direct the design and execution of product packaging to reinforce brand image and collaborate closely
with production teams for seamless implementation.
• Establish key performance indicators (KPIs) to monitor and analyze campaign success, optimizing
approaches to drive higher audience interaction.
• Cultivate and maintain strategic partnerships to enhance product visibility and expand customer
reach.
• Manage end-to-end campaign lifecycle, from ideation and budgeting to execution and performance
tracking.
• Lead cross-functional teams to align product development and marketing efforts with overall business
goals.
• Implement A/B testing and market research to refine promotional tactics and improve campaign
outcomes.

• Oversaw the consolidation of beneficiary data, ensuring accurate and organized tracking across
various program portfolios.
• Defined and implemented performance indicators to assess program effectiveness and facilitate data
driven decision-making.
• Enhanced team coordination by refining reporting workflows, ensuring timely and accurate
submission of performance data.
• Developed and maintained a structured system for monitoring program progress and evaluating
outcomes.
• Generated in-depth analysis reports to inform stakeholders on key program achievements and areas
for improvement.
• Streamlined communication processes within the team to ensure alignment on M&E objectives and
deliverables.

• Collaborated with cross-functional teams to verify and standardize master data entries, ensuring
consistency and accuracy.
• Contributed to process enhancement initiatives, streamlining operations to boost overall team
efficiency.
• Maintained exacting standards of data integrity through meticulous review and validation of critical
entries.

• Tracked key performance indicators (KPIs) to assess audience interaction and measure campaign
success.
• Created compelling content focused on water sanitation, leveraging storytelling and multimedia to
drive engagement.
• Evaluated campaign data to refine content strategies and enhance audience reach.
• Ensured content aligned with project objectives, optimizing messaging to achieve strategic goals.

Analyzed master sheets and integrated data from multiple sources to streamline information
management.
Managed beneficiary portfolios, identifying and filling data gaps through detailed reporting
and survey uploads.
Coordinated team efforts to compile M&E reports, ensuring comprehensive documentation
across multiple programs.

Supported development and integration projects within the MyCDM scope, optimizing
marketing strategies.
Established and enforced quality metrics, driving continuous improvement initiatives and
performance excellence.
Validated and ensured the accuracy of master entries, maintaining high standards of
integrity in data management.
Improved workflows, enhanced team collaboration, and adapt to fast-paced environments
for business growth.

Developed and implemented a strategic content plan focused on water sanitation
awareness, publishing stories that explored topics like community involvement, sustainable
resource management, and waterborne illness prevention.
Monitored engagement metrics such as likes, shares, and comments, which indicated
increased audience interaction with our campaigns.
Integration of multimedia formats like infographics and videos to enhance user experience
and maintain audience engagement.
Collaborated with designers on content creation and social media strategy, enhancing the
campaigns impact and reach.

• Contributed creative concepts for future event initiatives to enhance brand visibility and guest
experience.
• Established relationships with influencers to foster collaborative marketing efforts.
• Coordinated and launched targeted promotional campaigns to boost brand awareness.
• Orchestrated a month-long series of themed events, driving increased foot traffic and improving
guest engagement.

Presenting innovative ideas for upcoming events
Contacting influencers in the aim of collaborations
Executing marketing & promotional campaign
Executed a month-long series of themed hospitality events that
increased traffic and engaging experiences and promotion