Ahmad Kassab

• Develops a sales strategy in consultation with General Manager.
• Forecasts and develops annual sales targets
from the chosen customer segments.
• Monitors market pricing and ensures that own pricing is competitive.
• Identify and coverts emerging trends and business opportunities into revenue or sales prospects.
• Develops prospective customer pipeline.
• Maintains sales volume, service mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Ensures timely collection of receivables from credit sales to the clients.
• Prepares and implements credit policies for respective customer segments.
• Prepare contract summary document.
• Prepare cash flow analysis before signing the contract.
• Maintains a minimum/standard lead response time to customers to establish reliability, credibility & availability.
• Reviews & ensures project completion on time and within budget to achieve project-wise and overall gross margin.
• Strengthens Dicotech brand recognition for market penetration.
• Resolves clients’ complaints and disputes arising in any of the contracts. Advises if legal action is required.
• Helps the Company to register/pre-qualify for contractors, consultants, and Government projects.
• Upgrades self-professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Creates data, documentation, and decisions repository for future decision-making.

• Research and analysis to identify potential business opportunities and target markets. Identify key prospects, industry trends, and emerging markets to stay ahead of the competition.
• Develop comprehensive sales strategies and action plans to penetrate new markets, attract new customers, and increase sales revenue. Collaborate with the sales team to ensure the effective execution of strategies.
• Build and maintain strong relationships with clients, strategic partners, and key stakeholders. Attend industry events, conferences, and networking opportunities to expand the company's network and enhance its reputation.
• Prepare and present compelling proposals, business plans, and presentations to potential clients. Customize solutions to meet client needs and address their challenges effectively.
• Negotiate favorable terms and conditions with clients and partners, ensuring win-win agreements. Manage contract negotiations, review legal documents, and coordinate with legal and finance teams to finalize agreements.
• Monitor industry trends, competitor activities, and customer insights to identify new business opportunities and make informed business decisions. Stay updated on market dynamics and recommend adjustments to the business development strategy as needed.
• Plan and coordinate the company's participation in trade shows, conferences, and industry events. Create engaging booth designs, promotional materials, and presentations to attract and engage attendees.
• Collaborate with cross-functional teams, including Procurement, Commercial, Estimation, and operations, to ensure a cohesive approach to business development. Leverage internal resources and expertise to maximize sales opportunities.
• Track sales metrics, analyze business development activities, and provide regular reports to management. Assess the effectiveness of strategies, identify areas for improvement, and implement corrective measures.

• Identify potential clients, market segments, and emerging trends in the construction industry. Stay updated on industry news, competitor activities, and regulatory changes that may impact business opportunities.
• Develop and execute comprehensive business development strategies to drive revenue growth and increase market share. Identify target markets, establish sales objectives, and create action plans to achieve business goals.
• Generate leads through various channels, including networking, referrals, industry events, online platforms, and strategic partnerships. Qualify leads, nurture relationships, and convert opportunities into successful projects.
• Build and maintain strong relationships with existing and potential clients. Understand client needs, preferences, and pain points to deliver customized solutions and exceed their expectations. Regularly engage with clients to ensure customer satisfaction and identify additional business opportunities.
• Prepare and submit compelling proposals, bids, and tender responses to secure construction projects. Collaborate with cross-functional teams to develop competitive pricing strategies, project plans, and contractual agreements. Negotiate contract terms and conditions to maximize profitability and mitigate risks.
• Attend industry conferences, trade shows, and networking events to expand the company's network and enhance its reputation. Identify and establish strategic partnerships with contractors, architects, engineers, suppliers, and other key stakeholders to leverage mutual opportunities.
• Stay informed about industry trends, market dynamics, and competitor activities. Analyze market data and customer insights to identify gaps, potential areas for expansion, and competitive advantages. Use this information to refine business development strategies and make informed business decisions.
• Collaborate closely with internal teams, including project management, estimating, and engineering, to ensure seamless project execution and client satisfaction. Provide market insights and feedback to help improve operational efficiency and service delivery.
• Track business development activities, project pipelines, and sales metrics. Prepare regular reports and presentations to senior management, highlighting key performance indicators, market trends, and business opportunities. Evaluate the effectiveness of business development strategies and recommend improvements.
• Plan and coordinate the company's involvement in trade shows, conferences, and industry events. Create engaging booth designs, promotional materials, and presentations to attract and engage attendees.

• Research, develop, and implement a Brand and Communication strategy, standards and practices company-wide that elicit the behavior, emotion, and recognition objectives of the company.
• Conduct market research to identify target markets, customer preferences, and emerging trends in the construction industry. Monitor competitor activities and industry developments to stay ahead of the competition and identify new opportunities to the support the sales team.
• Market the company's products and list them in the government and private consultant vendor list.
• Development of key messages for all audiences to communicate our core brand identity.
• Collaborate with the sales team to develop lead-generation strategies, campaigns, and supporting materials. Track and evaluate the lead quality and conversion rates to optimize marketing efforts
• Work closely with the Web Manager to ensure messaging is consistent with overall marketing and communication objectives.
• Build and maintain strong relationships with internal and external, to ensure proper messaging of company beliefs and service offerings.
• Assists with the development, writing, and communication of Marketing plans, promotional recaps, creative briefs, project recommendations, and presentations.
• Design, negotiate, and buy advertising in local media.
• Monitoring projects in Design/Tender Stages in United Arab Emirates/GCC/Middle East.
• Conducting material testing according to project requirements.