Area Manager
Petromin Corporation
مجموع سنوات الخبرة :10 years, 11 أشهر
*Largest Automotive Services Network outside US with over 600+ stations*
* First and Only Saudi Company to be recognized for Excellence by the European Foundation for Quality Management (EFQM)*
Achievements:
1. Registered an increase of 41% in profitability compared to FY'15 (from 4mil to 5.7mil)
2. Delivered growth of 37% in customers over last year (from 62k to 96k)
3. Successfully increased sales of all automotive services especially batteries, recording 2nd highest sales across the Kingdom.
. Supervising and leading a team of 80+ staff, including station managers, of different nationalities.
. Responsible for managing end to end operations of 20+ company owned/operated automotive maintenance stations for the consumer segment.
. Responsible to achieve budgeted sales, gross margin & net profit by implementing standard operating procedures & effective usage of human & other resources.
. Responsible to maximize profitability by increasing footfall through local marketing initiatives, reducing losses in stock, managing controllable costs and ensuring optimum stock availability.
. Ensuring compliance with standardized procedures and business related information across the network
. Responsible for effective development and efficient deployment of available human resource through regular training, continuous appraisal process and target based incentive programs.
. Responsible to provide positive customer experience and achieve customer satisfaction targets through efficient service process.
. Responsible for identifying new business opportunities to ensure that budgeted service revenue targets are achieved every month.
* 3rd Largest Oil Marketing Company in Pakistan*
Achievements:
1.Supervised 27 retail sites & successfully managed a portfolio of 40 million litres motor fuel and 60 thousand litres lubricants
2. Registered a growth of 14% and 16% for fuel and non fuel revenues respectively
3. Successfully recovered outstanding payments of over PKR 10 million
4. Developed and implemented business plan for improving lubricant sales in the North Region
5. Spearheaded vehicle arrangement for 2 retail sites in Kashmir to resume business after 1/2 year
6. Successfully handled fuel crisis in Jan-Feb'15 through strategic rationing of fuel across the network.
• Achieved volume, gross margin and profitability targets for both fuel and non fuel activities and developed/implemented specific action plan for COCO and CODO sites
• Successfully recovered all fuel and non fuel franchise fees and outstanding payments
• Mentored and advised third party dealers/distributors on proper management of retail outlets, on working capital & inventory management, product loss management, merchandising, indenting, payment terms, documentation, customer handling, supplier records, purchase records, local advertising, promotions, credit control, outlet profitability.
•Ensured high standards of customer service, housekeeping, merchandising, and general operation are maintained at retail outlets
•Identified training needs of dealers and site staff through analysis of Top Service & visit reports and conducted trainings as necessary.
•Performed regular Wet Stock Reconciliation and HSE Audits for each site and corrected all areas of Non Compliance within set duration.
*2nd Largest Tobacco Company in Pakistan*
Achievements:
1. Supervised an area comprised of 8 zones with an annual value turnover of PKR 1.2 billion
2. Developed and executed 3 customized promotional activities to improve numeric handling and achieve targeted 80% coverage of retail universe
3. Strengthened distribution foot print through demerger of distributions in Toba Tek Singh
and Gojra, resulting in optimized and more effective route to market
•Successfully supervised & executed sales communication strategies in the Jhang District Area through 20+ Territory Executives and 50+ Sales Representatives.
•Developed and implemented Area Business Plan in line with the business objectives of the Region to increase secondary sale and improve availability of product..
•Managed Area expenditure in line with allocated regional budget to ensure efficient & effective use of PMPKL financial resources.
•Managed trade loyalty programs for Key Accounts, Mini W/S, Big W/S by following up on monthly targets and ensuring compliance with contractual obligations. Also, identified potential Key Accounts and assisted RSM in contractual negotiations.