Ahmad Subeih, Demand Planning Manager

Ahmad Subeih

Demand Planning Manager

Abudawood Group

Location
Bahrain - Manama
Education
Bachelor's degree, Industrial Engineering
Experience
11 years, 11 Months

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Work Experience

Total years of experience :11 years, 11 Months

Demand Planning Manager at Abudawood Group
  • Bahrain - Manama
  • My current job since October 2016

• Developing a 12-18 months Demand Plan based on consensus with Sales, Marketing, Finance and Business Plan;
• Leading monthly Sales and Operations Meeting (S&OP), ensure meeting targeted outcomes;
• Supervised the day-to-day activities of the assigned Demand & Supply Planning Team Members pertaining to the development of strategic and operational Supply Chain deliverable, while being responsible for its actual implementation;
• Monitor Abudawood Projects Procurement activities, including the establishment of procurement strategies for the ordering, tracking and receiving the required supplies & materials from our principals;
• Foster a collaborative environment between the demand side and supply side and other departments and divisions to effectively manage and achieve DP objectives;
• Achieved and exceeded the best-in-class benchmarks in overseeing the development, delivery and implementation of Demand Planning best practices;
• Daily, weekly and monthly monitoring sales performance versus the agreed demand plan, and ensuring supplying the optimal stocks levels. Taking the right decisions and actions as per the S&OP outcomes.

Key Achievements
• Improved forecast accuracy by 25%, to be at 68% on item level and 85% on family level by applying new quantitative and qualitative forecasting methods and conducting monthly S&OP meetings.
• Improved customer service level by 2%, to be at 96% while maintaining an optimum inventory level with high inventory turnover rate.

Demand Planner at Abudawood Group
  • Bahrain - Manama
  • January 2015 to October 2016

Key Responsibilities:

•Designing and generating statistical forecast reports on SKU and channel level with capability of roll up/down.
•Continuously improving forecasting techniques, method, and approach.
•Relating and measuring the impact of forecast accuracy.
•Evolving and maintaining documentation and standard operating procedures for demand planning processes and systems.
•Conduct current and future forecasting analysis, insuring forecasting processes and methods are followed.
•Conduct collaboration meetings with Sales Team on monthly basis.
•Assemble and analyse all data pertinent to creating the sales forecast (historical sales, market trends, seasonality, promotions, and POS data).
•Establish and utilize best methods (statistical models and software tools) in creating forecasts and respective inventory targets with respect to data cleaning.
•Make adjustments on forecast and inventory targets based on changes in demand and market trends in consensus with related functions.
•Leading forecast and inventory planning meetings with Marketing Managers, reviewing recommended sales forecasts and inventory goals (emphasis on brand transitions, new product introduction, and promotions).
•Creating and leading the Building Blocks.
•Forecasting new launches and keeps on reviewing Sales vs Forecast and speedily transfers the signals to Supply Team.
•Compute, report, and communicate the KPIs to the management along with root causing and action plans. (Forecast Accuracy, WAPE, Bias, SP1 Reliability and SP1 Compliance).
•Monitor SKU levels and recommend SKU rationalization initiatives in the future.


Key Achievements:
•Applied the same capabilities of best-in-class companies.
•FC accuracy has been improved from 23% to 65% on SKU level and to 82% on family level, to be part of the best-in-class.
•Service Level of 96.8%.
•Inventory value has been reduced by 37%.

Category Supply Manager at Abudawood Group
  • Bahrain - Manama
  • July 2013 to January 2015

Key Responsibilities:
•Running and control the pipeline management to ensure having the right products at the right time at the right place.
•Aligning and approving all initiatives circulars, ensure their availability based on the company initiatives master plan, and control and report the initiatives remnants liquidation.
•Contributing in the pipeline management role in the supply chain improvement action plans to continuously improve product availability and customer service at a minimum possible working capital, and achieve the objective of delivering the right product at the right time at a minimum cost.

Key Achievements:
•New Product Availability Tool -KPI.
•New Ordering System.
•New Warehouse Shifting.

Material and Costing Engineer at Petra Engineering Industries
  • Jordan - Amman
  • December 2012 to June 2013

Key Responsibilities:
•Inventory Management and Control.
•Liquidating the non-performing inventory.
•Make Shortage Report of the projects in the system.

Business Development Officer at Naouri Group
  • Jordan - Amman
  • September 2012 to December 2012

Key Responsibilities:
•Logistics coordinator.
•New markets or new business feasibility analysis.

Trainee at Tabuk Pharmaceuticals
  • Jordan - Amman
  • May 2012 to July 2012

Improve all stages in supply chain and all tasks for more better status

Education

Bachelor's degree, Industrial Engineering
  • at The Hashemite University
  • May 2012

B.Sc. Industrial Engineering The Hashemite University, Al-Zarqa'a, (2008 - jun, 2012) Key areas covered: Operations research, operations managements, statistics, quality control, total quality management, economy, project management, decisions analysis, and cost accounting. Graduation Project: Applying Modern Inventory Management and Control at Fine Hygienic Paper Co.Ltd. "Nuqul Group". Other projects applied within my education: Ergonomics project applied at Specialist Hospital, quality control, and statistics methods for sample of population.

High school or equivalent, Scientific Stream
  • at Modern System Schools
  • June 2008

Modern Systems School, Amman-Jordan, 2008 With grade of 84.3%

Specialties & Skills

Procurement
Demand Forecasting
Demand Planning
Supply Chain Management
Inventory Management
AUTOCAD
MICROSOFT OFFICE
MINITAB
NETWORK PLANNING
POWERPOINT
SUPPLY CHAIN
SAP ERP System
MS OFFICE
Supply Planning
Sales Forecasting

Languages

Arabic
Expert
English
Expert

Memberships

ASCM
  • CSCP by APICS
  • August 2020

Training and Certifications

Certified Supply Chain Professional CSCP by APICS (Certificate)
Date Attended:
August 2020
Valid Until:
September 2025
CSCS (Certified Supply Chain Specialist) (Certificate)
Date Attended:
October 2017
Fundamentals of Demand Planning (Training)
Training Institute:
SNS
Date Attended:
June 2016
Duration:
40 hours
Supply Chain and Inventory Control Management (Certificate)
Date Attended:
April 2013
Valid Until:
April 2013

Hobbies

  • Swimming and Football
  • RC