Ahmad Zubaidi

•Ensure that core distribution, coverage, and visibility objectives are consistently achieved for the assigned accounts.

•Develop, negotiate, implement, and monitor Customer Business Plans in alignment with company objectives.

•Build strong relationships with customers and lead negotiations on contracts, focusing on visibility, shelf space, promotions, and implementation strategies.

•Maintain an up-to-date tracker that includes:
Sales achievements versus targets
Sales performance by category/brand per unit
Sell-in and sell-out metrics along with customer scorecards
Team performance records
Comprehensive customer information

•Oversee the development and execution of the monthly promotional plan for both accounts, including flyer and in-store promotions, ensuring effective and efficient implementation in stores.

•Collaborate with customers to design and implement promotional strategies that drive sales and enhance product visibility for both accounts.

•Lead, manage, develop, and motivate the Field Sales Team to achieve sales goals and enhance team performance.

•Conduct regular market visits to assess performance, gather insights, and identify opportunities for improvement.

•Collaborate with marketing and product development teams to align promotional activities with overall business strategies.

•Analyze sales data and market trends to inform strategic decision-making and enhance account management.

•Manage the collection of payments from customers, ensuring timely and accurate processing to maintain healthy cash flow.

•Achieve sales objectives in the Kingdom of Saudi Arabia (KSA) by category, volume, and value for a designated key account

• Ensure the successful listing of new SKUs and fulfillment of visibility targets as outlined in the Business Development Agreement (BDA)

• Take responsibility for meeting sales growth targets by category for the assigned account.

• Oversee the creation and delivery of Direct Store Delivery (DSD) and Distribution Center (DC) orders for customers.

• Conduct monthly data cleansing to update barcodes, prices, and other relevant information.

•Responsible for weekly flyer promotions, ensuring accurate execution and product availability in Distribution Centers (DC) and Direct Store Delivery (DSD).

•Manage the listing of new products (NPDs) to enhance the product portfolio

•Gather and analyze competitive intelligence to inform strategic decisions.

•Build and maintain long-term, effective business relationships with customers.

•Monitor warehouse operations to ensure product availability, manage orders, and oversee booking processes in KSA.

•Update planograms and off-shelf displays to optimize product visibility and availability.

•Maintained and updated all tracking reports, including sales achievements, category performance, team results, and customer insights

•Supervised and led a team, ensuring alignment with company objectives, setting performance goals, and providing regular feedback to enhance productivity.

•Act as the primary point of contact for the customer’s head office to address and resolve any issues that may arise.

• Accountable for the achievement of the area sales growth targets by category.

• Achieve the core distribution (listing of new SKU), picture of success, targets and the agreed visibility and other elements in the Business Development Agreement (BDA)

• Develop a strong relationship with the customer

• Organize field visits and follow up with stores in the assigned area to ensure availability and visibility of the products

• Monitoring and tracking daily Sales Vs Targets.

• Report market intelligence (sales analysis, monthly initiative implementations, competitor activities, launches, customer plans, and shopper profiles) to sales management

• Ensure that the promotional plan is implemented effectively and efficiently in stores.

• Ensure on shelf availability of all products based on core distribution by communicating with the merchandising team and following up with store visits.

• Follow up with merchandisers on their daily journey plan and resolve any issues that may arise.

• Provide constructive feedback on stock handling and implementation of the products on the shelves, checkouts, secondary placements, and gondolas.

- Responsible for Consumer Engagement projects assigned by Philip Morris International and Nestlé ( Eastern Province)

- Driving and leading the promoter's teams to ensure excellent execution of consumer engagement programs at relevant channels.

- Daily market visits, creating coverage plans and route plans, gathering our products and competition products feedback, consolidating POS payment, solving out of stock issues.

- Reporting and mentoring the promoter’s and team leader's performance.

- Hiring and Training the promoters as per company policies and procedures.

- Conducting monthly meetings with the contracted agencies managers and promoters to collect feedback on the market and to brief them on the next scope of work.

- Executing the promotional activities and special events within assigned territory ( organising the new products launches events, Outings and special events with the consumers and the worker compounds events)

- Developing and implementing new tools of communication in order to create brand awareness, spread brand values, establish and stimulate loyalty of the client brands among consumers.

- Negotiating and contracting with potential LAMP's in order to conduct branding and promoters access

- Installation and monitoring the digital applications.

-Tracking and reporting special brands campaigns .