Senior Marketing Manager
Kuwait International Bank
Total years of experience :15 years, 3 Months
Delivering sharp differentiated rewards propositions, keep ahead
competition, and aligning to global/regional guidelines & framework
Driving the business development plans for KIB loyalty program, manage
key rewards, and own the entire customer rewards journey from initial
engagement through to fulfilment
Establish and monitor KPI metrics that are tied to our financial impact
Partner across Brand, Product, Analytics, Data Science, Customer Success,
Campaign Development and Execution teams to bring our retention vision
to life, delivering measurable increases across LTV and retention rates,
channel revenue goals, and brand affinity
Lead through strategic thinking and development while also showing
excellence in execution; partner across the org to ensure every detail is
considered and solved
Establish and monitor key KPI metrics that are tied to our financial impact
Evolve our marketing capabilities by identifying opportunities to scale
through innovation, optimization, and technology solutions
Design and manage Ooredoo Kuwait B2C On-boarding strategy, segmentation,
offering, customer experience & KPIs definition
Responsible for the Campaigns prioritization, Campaigns design, &
roadmaps for the different aspects under CVM
Responsible for the telemarketing team planning, performance, targets &
achievements
In charge of the Consumer On-Boarding program, retention, development
& loyalty activities
Oversee the rollout of dedicated Retention activities which are designed to
reduce churn, increase lifetime value, and improve the life cycle
management process for our customers
Develop and supervise monthly / weekly / daily monitoring and analysis of
On-boarding Consumer churn (voluntary & financial) within the different product groups and customer segments and propose adequate marketing actions accordingly
Coordinate with different departments such as customer care, sales, finance, segments, BI, communication, technology and any other relevant internal or external teams for roadmap execution
Identify process improvement opportunities and coordinate with CVM segment managers
Visual merchandising & Marketing - Nike, adidas, Reebok, Puma, The
athletes foot, Vans, The North Face, JanSport, explorer base, Crocs, La-ZBoy, Broyhill, Bassett, Roche, Bioderma, Nuxe, BOSCH & Siemens
Leading the marketing & Visual Merchandising.
Responsible for all ATL & BTL activities of the brand within the budget. KPIs
are based on maintaining host brand standards and objectives whilst
ensuring sales growth.
Recommend changes in products, service, and policy by evaluating results
and competitive developments
Plan and execute the marketing calendar of the brands. Work on a
quarterly basis and prepares initiatives well ahead of time. Leading a team
of VMs that will ensure store standards are maintained as per brand
standards. Work closely with host brand on executing the marketing
calendar as per plan and budget.
Responsible for all other operating income (in-store media). In addition,
oversee the production of all marketing communication materials while
developing and upgrading company’s in-store signage for Kuwait, Jordan,
Oman & Lebanon as per guideline.
Support TSC Loyalty Program (TSC Rewards Card) by introducing new
partners and negotiating special deals and offers.
Develop, design and rollout signage to support major theme, promotion
and events based upon Marketing calendar
Determines annual unit and gross-profit plans by implementing marketing
strategies; analyzing trends and results.
Develope marketing plans and media booking
Annual Budgeting
Manage all ATL & BTL campaigns
Event Management
Media Production
Business Administration, Management
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