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Bassel Al Khateb, group marketing manager

Bassel Al Khateb

group marketing manager· iL Bagno Group & Casa Boutique.

Kuwait

Master's degree, MBA

Work experience

Total years of experience: 16 years, 3 months

group marketing manager

April 2024 - March 2026

iL Bagno Group & Casa Boutique.

Al Kuwait, Kuwait

April 2024 - March 2026

Lead and manage group-wide marketing strategies for multiple brands in alignment with business objectives. Plan and execute integrated marketing campaigns across digital, social media, website, and offline channels. Drive brand positioning, awareness, and customer acquisition through effective channel selection and messaging. Collaborate with sales, operations, and senior management to ensure marketing strategies support commercial goals. Conduct market research and customer satisfaction analysis to identify opportunities and improve performance. Manage relationships with media partners, creative agencies, and production teams. Monitor campaign performance, analyze results, and recommend improvements to maximize impact and efficiency. Develop and approve creative direction by creating mood boards for photography and videography in line with brand guidelines.
Company industry:
Retail & Wholesale
Job role:
Management

Marketing Manager

February 2020 - March 2024

Alyasra Foods / Mr.cleavers brand

Al Kuwait, Kuwait

February 2020 - March 2024

Developed and executed comprehensive marketing strategies to support brand growth and market penetration. Oversaw all marketing campaigns, ensuring consistency across digital, retail, and promotional channels. Coordinated closely with sales teams to align marketing activities with revenue objectives. Conducted market research, customer analysis, and competitive assessments to support strategic planning. Managed relationships with advertising agencies and media partners. Monitored campaign timelines, deliverables, and performance metrics to ensure effective execution. Analyzed marketing results and implemented improvements to enhance brand visibility and engagement. Strengthened online sales channels by improving website performance and managing aggregator platforms. Led social media initiatives to increase brand awareness and audience engagement. Directed creative execution through photography and videography
Company industry:
Food & Beverage Production
Job role:
Management

Senior Marketing Specialist

February 2019 - January 2020

Kout Food Group

Al Kuwait, Kuwait

February 2019 - January 2020

Led creative execution across brand campaigns, overseeing photography and videography production. Developed and executed annual marketing strategies to support business growth objectives. Translated market trends and consumer insights into actionable marketing plans. Leveraged social media platforms and digital marketing techniques to increase brand awareness and audience engagement.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Senior marketing specialist ( Head Office )

April 2015 - January 2019

Abyat

Al Kuwait, Kuwait

April 2015 - January 2019

Prepared and presented comprehensive monthly marketing reports to the CEO and top management, covering: Customer acquisition performance and data analytics Market size, market share, and growth opportunities Competitive landscape and benchmarking analysis Planned and coordinated integrated marketing activity calendars across Kuwait and Saudi Arabia. Supported strategic decision-making through in-depth market and performance analysis. Conducted marketing training sessions and seminars across Kuwait, Dammam, Jeddah, and Riyadh branches to ensure alignment and execution excellence.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing specialist ( Head Office )

May 2014 - April 2015

ABYAT

Al Kuwait, Kuwait

May 2014 - April 2015

Prepared and presented comprehensive monthly marketing reports to the CEO and top management, covering: Customer acquisition performance and data analytics Market size, market share, and growth opportunities Competitive landscape and benchmarking analysis Planned and coordinated integrated marketing activity calendars across Kuwait and Saudi Arabia. Supported strategic decision-making through in-depth market and performance analysis. Conducted marketing training sessions and seminars across Kuwait, Dammam, Jeddah, and Riyadh branches to ensure alignment and execution excellence.
Company industry:
Retail & Wholesale
Job role:
Research and Development

Area Manager

May 2012 - April 2014

Armada Fashion CO.

Al Kuwait, Kuwait

May 2012 - April 2014

Brands under my responsibility:
Riva, Choice, NU, Pili carrera, Escada, Petit, Cortefiel, Martino midalli, Time out, MACHKA

Ensured consistent implementation of brand standards and visual merchandising guidelines across all stores. Drove achievement of monthly sales targets through performance monitoring and team leadership. Analyzed quarterly sales reports to identify trends, risks, and growth opportunities. Led customer service management initiatives to enhance customer experience and loyalty.
Company industry:
Fashion Design
Job role:
Sales

Operations Manager

January 2010 - April 2012

Abdul Aziz S. Al-Babtain & Sons

Al Kuwait, Kuwait

January 2010 - April 2012

Managed sales operations across all Babtain Electronics showrooms. Developed sales forecasts for each showroom and closely monitored performance against targets. Designed and delivered employee training programs and professional development seminars. Conducted feasibility studies to evaluate and support the expansion and launch of new showrooms.
Company industry:
Retail & Wholesale
Job role:
Management

Education

SBS Swiss Business School Switzerland

May 2015

May 2015

Master's degree, MBA

Kuwait

GPA (point): 3.6 out of 4

GPA (point): 3.6 out of 4

MBA
View attachment

AEU, arab european university

June 2009

June 2009

Bachelor's degree, BA in markerting

Syria

GPA (point): 2.1 out of 4

GPA (point): 2.1 out of 4

• Bachelor’s Degree in Marketing college of business administration
View attachment

Skills

E commerce
Expert
E commerce
Expert
Complaints Management
Expert
Complaints Management
Expert
Management
Expert
Management
Expert
operations
Expert
operations
Expert
E Marketing
Expert
E Marketing
Expert
Marketing
Expert
Marketing
Expert
• Ability to communicate effectively in both English and Arabic
Expert
• Ability to communicate effectively in both English and Arabic
Expert
• Proficient in Microsoft Office
Expert
• Proficient in Microsoft Office
Expert
• Fast learner who always seeks to expand knowledge and acquire new professional skills
Expert
• Fast learner who always seeks to expand knowledge and acquire new professional skills
Expert
• Knowledgeable in data collection, sampling, and analysis
Intermediate
• Knowledgeable in data collection, sampling, and analysis
Intermediate
• Persuasive sales and presentation skills
Expert
• Persuasive sales and presentation skills
Expert
Knowledgeable in SAP & BW system
Intermediate
Knowledgeable in SAP & BW system
Intermediate
marketing communications
Expert
marketing communications
Expert
negotiation
Expert
negotiation
Expert
market research
Expert
market research
Expert
problem solving
Expert
problem solving
Expert
marketing strategy
Expert
marketing strategy
Expert
marketing manager
Expert
marketing manager
Expert
key account management
Expert
key account management
Expert
operation
Expert
operation
Expert
social media marketing
Intermediate
social media marketing
Intermediate
marketing mix
Expert
marketing mix
Expert
digital marketing
Intermediate
digital marketing
Intermediate
Project Management
Expert
Project Management
Expert
Marketing Research
Intermediate
Marketing Research
Intermediate
Marketing Management
Expert
Marketing Management
Expert
Social media specialist
Expert
Social media specialist
Expert
E Marketing
Expert
E Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Marketing
Expert
Marketing
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Administration
Expert
Administration
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Business Development
Intermediate
Business Development
Intermediate
Team Management
Expert
Team Management
Expert
Advertising
Expert
Advertising
Expert
Social Media
Expert
Social Media
Expert
Public Relations
Intermediate
Public Relations
Intermediate
Retail
Expert
Retail
Expert
Administrative
Expert
Administrative
Expert
Human Resources
Intermediate
Human Resources
Intermediate
Merchandising
Intermediate
Merchandising
Intermediate
Store Management
Intermediate
Store Management
Intermediate
Teamwork
Expert
Teamwork
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Sales Management
Intermediate
Sales Management
Intermediate
Call Center
Expert
Call Center
Expert
Customer Care
Expert
Customer Care
Expert
operations
Expert
operations
Expert
Research
Expert
Research
Expert
Programma Management
Expert
Programma Management
Expert
Data Collection
Expert
Data Collection
Expert
Training
Expert
Training
Expert

Languages

English
Expert
Arabic
Expert