Ahmed Abdel Latif

- Responsible for developing and maintaining marketing strategies to meet agreed company objectives.
- Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
- Oversee all marketing, advertising and promotional staff and activities
- Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.
- Budget management. To deliver all marketing activity within the agreed budget.
- Direct marketing staff where budgets are devolved.
- Manage all aspects of print production, receipt and distribution.
- Adapted Dubai Festival City Visual Identity to Cairo Festival City

- Created and developed a boardgame for Tivoli Dome.
- Created the main concept and the play rules
- Developed the creative of the game, and designed the different components of the game
- Negotiated the production cost, materials and shipment of some items of the game
- Responsible of the sales of the games

- Theme the different events of the department store as well as the artwork and materials
- Responsible for the design of the quarter official magazine of the store
- In charge of the design and theme of the different marketing communications channels whether print ads, website and digital advertising or overall branding,

Responsible for the advertising and marketing consultancy of the different projects managed by APMC in terms of all marketing vehicles and channels including print media, outdoors, websites, etc. As well as manage events advertising and theme, whether advertising campaigns or shopping festivals and promotions.

Develop comprehensive marketing plans for current and future projects.
Supervise all marketing subordinates in daily tasks and projects that include shopping festivals, promotions, events, decorations, etc.
Supervise the in-house artwork station.
Orchestrate and monitor the annual marketing budget.