Ahmed Abo Asela, Sales Operation Manager

Ahmed Abo Asela

Sales Operation Manager

Coca Cola

Location
Egypt - Alexandria
Education
Bachelor's degree, Accounting
Experience
16 years, 4 Months

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Work Experience

Total years of experience :16 years, 4 Months

Sales Operation Manager at Coca Cola
  • Egypt - Alexandria
  • My current job since December 2012

Creating, evaluating, and optimizing needed reports to help sales force to increase sales and distribution efficiency.

Identify available opportunities by analyzing company's market share and working on enhancing distribution and execution efficiency in market.

Follow up the implementation of the agreed initiatives and ensure the efficiency of applicability and evaluate results and report it to decision makers.

Prepare monthly sales forecast based on previous trends and manage with supply chain to supply the agreed forecast quantity by SKU.

Follow up products availability and stocks quantities to minimize OOS

Liaising with the units sales managers to liquidate the slow moving products and deal with the head office to implement the necessary promotions to accelerate the sales process.

Develop and optimize promotions & trade programs strategies by tracking the effects on sales performance and determine the optimal time to push on promotions & Trade deals to obtain the most benefits of it.

Develop credit turnover ratio by analyze credit turnover velocity for each dealer, rep and work with units sales managers to take the necessary corrective action.

Prepare business plan for the next year by standing on previous sales trends, Market share analysis and Available TOT.

Analyze KPIs to improve availability and increase distribution to gain the market leadership
Prepare a monthly review with units sales managers to discuss Monthly and Yearly performance and put action plan for the coming periods to achieve the agreed budget.

Develop sales operation team through in-job training, allocate duties, motivate inspiration and brainstorming.

Sales Operation Analyst at Coca-Cola
  • Egypt - Alexandria
  • February 2010 to December 2012

Prepare daily sales reports and analyze weekly, Monthly and Yearly Performance.

Dealers & Routes sales analysis and comparing with previous year sales and current year agreed budget

Prepare daily forecast reports for unit sales manager
Entering sales force commission target

Work on Customers complains and solve it with Area sales Managers

Prepare Initiatives tracking sheet on Weekly bases.

Data Entry Clerk at Coca Cola
  • Egypt - Alexandria
  • February 2008 to October 2010

Entering sales orders
Entering and receiving supply chain Orders
Monthly inventory Adjustment

Education

Bachelor's degree, Accounting
  • at Faculty of Commerce
  • May 2007

Specialties & Skills

Forecasting
Data Analysis
Microsoft Access
Microsoft Excel
Microsoft PowerPoint
Microsoft Excel
Microsoft Accsess
Data Analysis
Hard Work
Motivation & leadership
PowerPoint

Languages

English
Intermediate
Arabic
Expert

Training and Certifications

Sales Forecasting & Planning (Training)
Training Institute:
Coca Cola Acadamy
Date Attended:
March 2013
Duration:
20 hours
Access 2007 - Level 3 (Training)
Training Institute:
Newhorizons
Date Attended:
March 2011
Power Point 2007 - Level 1 (Training)
Training Institute:
Gate Way
Date Attended:
June 2011

Hobbies

  • Fishing