Managing Partner
Konsulto.care
Total years of experience :21 years, 4 Months
Responsible for financial planning and recruitment of investors as well as product management; including the marketing and sales planning:
Preparing business and marketing plans and translates sales forecasts into financial models to test the feasibility of proposed activities.
Developing product pricing and positioning strategies.
Translating product strategy into detailed requirements and prototypes and prioritize software development activities based on business and customer impact
Overseeing marketing research, planning and implementation in coordination with marketing committee.
Presenting to investors with the objective of raising capital required to sustain development and support the startup activity to reach next milestones.
Working closely with engineering teams to deliver with quick time-to-market and optimal resources.
Gaining a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
Responsible for group marketing, sales and quality functions as well as expansion projects:
Achieving financial growth by proposing, and following up, on new and current projects in line with the organizational strategic goals.
Tapping into new customer segments to ultimately convert them into clients, as well as maintaining recurring business from current clients.
In charge of marketing communications strategy to recover IEH’s market positioning in the Egyptian Market and grow its brand equity.
Building key customer relationships, negotiating business deals and maintaining current knowledge of current market conditions.
Achievements:
Finalized a deal with pharmaceutical company making 33% savings in cost and boosting gross margins by 9% equivalent to EGP 1.7 million.
Leading quality department to achieve JCI accreditation for ambulatory care centers on first time application.
Attaining 14% annual growth in corporate sales revenues growth; rebuilding sales team, building a robust reporting system, and adding 12 new contracts.
Introducing novel payment schemes including 0% interest 9 & 12 month installments for cash payments, debit/credit card payments and facilities for cash-paying patients.
Successful launch of social marketing platforms e.g. Facebook Account; 60, 000 likes in less than 3 month with very healthy engagement from younger customer segments.
Created a new corporate identity to replace an 18 year old one and reposition IEH as a leading brand in the market and unifying all six branches.
Embarked with MEK as Senior Manager- Curative Care Programs; then promoted to Health Sector Director
Responsible for management of multiple health programs with a total annual budget close to EGP 80 million.
Direct sector’s financial resources to fund to maximize return on social investment.
Confer with board members, government/organization officials, corporate (CSR) officers, funding agencies and staff members to discuss issues, coordinate activities, or resolve problems.
Analyze operations to evaluate performance of sector or staff in meeting sector’s objectives and to
determine areas of potential cost reduction, program improvement, or policy change.
Review activity and financial reports submitted by staff members for approval or amendments.
Negotiate and approve contracts or agreements with suppliers, state agencies, or other entities.
Direct human resources activities, including the approval of human resource plans or activities, the
selection of high-level staff, and establishment or organization of units/committees.
Public speaker and fundraiser regarding the scope of healthcare programs.
Other Achievements:
Headed “Performance Reporting Committee” responsible to improve quality of reporting for
enhanced programs’ monitoring and evaluation; encompassing multi-dimensional KPIs use.
Promoted through associate consultant and consultant positions, reaching senior consultant in Y2010, with leading Global Consultant Efeso (previously- Solving Efeso Consulting);
a) Business & Marketing Management - Highlights
For one of the region’s leading Fast-Moving Consumer Goods (FMCG) Companies; from Y2010-Y2012
• Performed a brand vitality assessment using a mix of internal sales data, primary research of retail channels, focus groups and Nielsen Retail Audit and Brand Dashboard.
• Developing a sound marketing strategy for client; reconfiguring market mix strategies and roll-out of marketing activation.
Achievements:
Collective growth (Oils - Detergents) in sales revenues from EGP 1.6Billion to EGP 2.2Billion between Y2011/12.
Garnered 11% market share (volume) in one year for newly launched product; translates to EGP 95, 000, 000.
Re-launched declining brand with 83% volume growth in first year after relaunch translating into EGP 89, 000, 000 (client was considering delisting the brand).
b) Business Strategy & Operational Planning - Highlights
For one of Egypt's largest non-profit hospital project (worth EGP 0.5 Billion); Crystal Asfour Open Heart & Burns Center- Crystal Asfour Foundation; Y2008
• Determine the nature and burden of disease for heart conditions and burns in Egypt; including estimating waiting lists and operating capacity.
• Designing an operational model; teams required to run the project effectively, type and number of operating departments based on international benchmarks and industry standards.
For Rofayda Health Park; Y2010
• Scan (in)directly competing healthcare services and office buildings projects; rent/sell prices, quality of finishing, facility and operator management structure, value added services provided, etc.
• Facilitate the design of a financial feasibility model for the project; simulation for multiple scenarios based on different pricing and offering.
c) Market Research & Project Feasibility
The Chamber of Manufacturers of Medical Equipment, Devices and Consumables of Egypt; Y2008
• Carry out a cross-sectional sector study for the medical equipment and devices manufacturers of Egypt to advise on an export strategy for the sector; benchmarking to assess global competitiveness.
• Study trade map export/import market to match potential products to export market opportunities; including size and growth of markets, current players, barriers to entry, etc.
* Examined patients to identify and treat medical diseases and disorders.
* Ordered and interpreted the outcomes of, procedures or diagnostic tests and coordinated with
other health care professionals regarding patients' care.
URL removed due to policy violation. Please contact support for further information.