Senior commerical manager
Mowafer
Total years of experience :21 years, 2 Months
• Responsible for PL, profitability and contracts between Mowafer and supplier to achieve the best profit and conditions for Mowafer.
• Leading commercial & B2B department to increase Mowafer profitability
• Planning for commercial team to approach new accounts for B2B, suppliers and sponsorship packages to achieve mowafer targets.
• Planning for internal cycle to make sure all concerned parties are aligned for any orders oor contract for a proper execution
- Acts as a key contact point/person between marketing and sales teams to ensure achievement of sales and budget objectives.
- Collaborates with the all concerned parties for the planning, budgeting, production and implementation of all in store activities and promotions
- Manages the point of sale materials (including budget, logistics, distribution, assortment by finding the most efficient solutions) and shop signage choice, contracting, implementation, and development, production, and distribution of promotional and collateral materials to support sales and marketing programs
- Works with sales teams to turn the “selling stories” into sales tools to effectively
Present the brands, the products and the marketing initiatives to their customers
- Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs
- Analyze consumer and trade promotions to build learning on what works and what doesn't and keep track through brand wise
- Ensure continuous utilization of good quality and efficient cost suppliers for trade marketing activities
- Prepare monthly reports regarding brand performance and sales achievement (secondary sales analysis vs budget vs last year monthly)
- Prepares a monthly report to cover market prices and competitive trade activities
- Continuously monitor brands and shelf display through regular field visits
- Develops channel strategy: decides on must-list SKU's per channel, sets weighted and numeric distribution coverage targets for the different channels, classifies accounts in each channel based on profitability, size of business and potential/opportunity and develops programs for each account type
- Seek to obtain information on competitive activities through marketing intelligence
- Leads the process of deciding on price changes, monthly/annual trade offers/loyalty programs and monthly trade incentives in coordination with the sales and marketing teams and evaluate profitability of those activities
- Coordinate with sales department for achieving the sales objectives
- Closely monitors trade marketing activities for newly launched products to ensure success according to the brands strategy
- Keep track of brand sales and provide recommendation on demand forecast on monthly basis
- Makes regular trade visits and makes recommends on channel development and performance improvement
- Responsible for setting and implementing a trade activity calendar for all channels.
- Monitor performance for Key Accounts channel including consumer promotion, listing, in store activity, visibility plan and contract renewal.
- Responsible for communication between marketing and sales teams to ensure achievement of sales and budget objectives
- Collaborates with the all concerned parties for the planning, budgeting, production and implementation of all in store activities, including point of sale materials and promotions
- Enhancing and restructure merchandising team to cover all MPG brands.
- Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs
- Analyze consumer and trade promotions to build learning on what works and what doesn't and keep track through brand wise ( 2GO Hair Gel )
- Closely monitors trade marketing activities for newly launched products to ensure success according to the brands strategy
- Coordinate with sales department for achieving the sales objectives
- Leads the process of deciding on price changes, monthly/annual trade offers/loyalty programs and monthly trade incentives in coordination with the sales and marketing teams.
• enabling Joint Value Creation with customers & channels ( monthly trade drives, consumer promotion and full knowledge of competition activities and market & consumers requirements)
• Launching the new SKU (spout 30Ml) through 360 degree plan to increase the profitability through upgrade the consumers’ consumption and reducing the independent on (17Ml spout).
• Pharmacies project for 1000 pharmacies in Cairo to achieve the first moment of truth ( stands, shelve renting, merchandising and POSM )
• Leading Go-To-Market (GTM) innovation through giving training on sales fundamentals to the sales team.
• Delivering the day-to-day business through working closely with the sales team in the market.
• Auxiliary sales force projects for retail channel (Kiosks and small grocery) achieving required results for NUM & WTD though covering 12, 000 in 2 months.
• Creating a product detailer including (RSP, case count, company profile and some tips for the sales fundamentals and handling objection) for the sales team plus planogram for the merchandising team to help the sales team and achieving visibility targets.
• Successful launch meeting for fiancée gold oil getting 100% of the initial sales targets.
• Reaching more than 6000 pharmacies for fiancée gold oil in 6 month though achieving 80% of the distribution target.
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MBA master of business of administration
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