Director of Supply Chain
Abdul Latif Jameel Co Ltd
Total years of experience :27 years, 10 Months
Responsibile for the logistic from port to end user/custom clearance & stockyarding of all ALJ automotive brands (Toyota, Lexus & Daihatsu), demand and supply of Toyota brand.
Huge business portfolio for a company holding more than 40% of automotive market share in KSA.
Division Director reporting directly to the Managing Director of the Sales & Dealership Organization in ALJ.
Fully responsible for all activities of the division (import & distribution, sales & Marketing, and after sales operations):
All importing functions of the division from the overseas partner (Toyota Material Handing Corporate, Toyota Industrial Corporate, Nagoya, Japan, and Raymond, USA) who are the makers of the industrial Equipments, and other suppliers of batteries & chargers (Hawker, France), attachments (Cascade, Netherland), and many other suppliers in the local market too.
Manage the stock and logistics of the units in the stockyard of the Division located at Khomrah, Jeddah and stock at the Retail centers belongs to IED.
Strategically plan and implement all needed business activities like marketing strategies, sales strategies in this type of B2B business and conduct the needed market researches and studies for the market unmet needs and future market trends.
Do all needed tasks of pricing, hedging, cost of inventory, profit margin and annual budget preparations to top management and shareholders.
Plan strategically for the mid (2-3 years) & long term (5 years).
Plan strategically to expand the products and services ranges offered to valued clients in this industry.
Also looking after the after sales department to serve clients with our own workshops or service vans and ensure the proper geographical coverage and the desired GP and GP %, maintain the Guest Delight Index (CSI) at company’s desired figure.
Other responsibilities like the sales through the exclusive centers, non-exclusive centers, fleet channel, dealers channel, the sales processes and credit collections, retail prices, discount policies, coverage of the sales network and how to improve the coverage and the reach.
Also looking after the HR, general processes improvement (Kaizen), enhance the yearly profit margin and many other improvement plans.
After Sales Marketing General Manager
Fully responsible for all marketing functions of the parts & service
sections of the company such as pricing, new products development,
distribution channels, HR, processes, …etc.
Enhance the yearly profit margin and sales budget.
Plan, and implement strategies for the yearly, mid-term and long term
Parts business.
Plan and implement strategies for the yearly, mid-term and long-term
service business.
Plan and implement yearly, mid-term and long-term strategies to
improve Locally Procured Products (oil, coolant, battery) business
including market share, its full operation like the oil warehouses (Jed
& Riy).
Strategically plans proper actions against anti-counterfeiters and parallel
importers with concerned parties (TMC, MOC & related companies).
Ensure on-time submission of TMC reports (monthly, quarterly, semi-
annually and annually) and their communications and visits.
Follow up and monitor the progress of the projects on hand to ensure
smooth progress.
Intra-Company Transferee (ICT), OPD & SMPD
Participated in the marketing of the Express Maintenance globally.
Participated in the Thunder Service project monitoring & expansions.
Participated in the development of new Market Value Parts (MVP) for
Thunder Service projects.
Participated in the F-1 sales promotions globally conducted by TMC.
Participated in the activities of Marketing Innovation Marathon on global
scale.
Team member in the development of sales analysis and strategic
planning courses conducted for all distributors by TMC.
Fully responsible for the development of the full model change of
OASIS After Sales Marketing portal site.
Supervising the writing of the Insight articles done by TMC for the know-
how sharing of best practices among distributors and is shown in the
OASIS portal site.
Team member in writing many guidebooks and manuals for the After
Sales Marketing like the PDCA, B&P Marketing, Kizunax and others.
Helped distributors in Asia and Middle East to improve their After Sales
Marketing activities by sharing best practices, genchi-genbutsu, and
know how sharing.
Liaised all issues of After Sales Marketing between TMC and ALJ.
After Sales Marketing Manager/Field Operation Manager
Fully implementing the roles and responsibilities of the Field Operation
Manager that will eventually lead to customer convenience and higher
productivities.
To implement all kaizen activities revealed by TMC similar to TSM New,
TSM B&P and others in ALJ network.
To promote the image of Toyota After Sales Service for Spare Parts and
Services through both image and tactical campaigns using ATL & BTL.
Manage and conduct market researches and reports of the trends in the
market and analyze the competitors’ activities.
Help to increase the retention rate of the customers coming for services
by introducing ideas like free labor program, loyalty programs, PM
Packages, extended warranties, and other innovative concepts.
Help to increase the percentage of the customer delight index for the
service customers by improving the reception process and the
environment of the customer waiting areas.
Contact and liaison with Toyota Motor Corporation (TMC) in the after sales marketing issues.
Manage and control the database of the After Sales Division of ALJ.
Manage, design and implement the DM activities with the service
customers for both the service reminder and follow up.
Project Engineer
Carry out all responsibilities of the projects under construction from initiation, budget allocation, acquiring approvals from the higher management, design brief, getting quotations, commencement of projects, supervision and handing over to the company in different locations in Saudi Arabia and outside such as Sudan & Morocco.
Achieve the targeted deadline for the projects and fulfil the QA procedures.
Progress reports for the projects of the company overseas and at Saudi Arabia for the higher management references.
Engineering solutions to many situations that need to be sorted out. Also, liaising with the IT Division for their LAN and WAN Projects.
Attending the maintenance calls for different ALJ centers regarding the electrical supply, AC needs, civil works …etc.
Senior Management Trainee
Assigned in the Project Department to manage all the centers outside Jeddah area regarding their construction expansion, maintenance for different project stages. Other duties are to decide upon the selection of staff of maintenance and to manage them. I put the plans for proper preventive and corrective maintenance for our facilities and ease the work for the staff. (20 centers kingdom wide).
Management Trainee
Management trainee on job rotations as follows:
1st Rotation:
Executive assistant to the VP: working closely with Mr. Michael C. Fong,
the ex-vice president of the ALJ Group. Helped in many group activities
like the marketing, administration, and new industrial projects. Analysing
and proposing solutions of different issues, vehicle sales and others.
2nd Rotation:
United Technology Product Company/UTPC: Rotated in different departments such as the sales, whole and retail sales, finance, marketing, special projects, AC dept. Conducted a market research to compare our brand with competitors and monitor their activities. The study included the distribution network and promotional activities done by the distributors of electronic goods in KSA.
3rd Rotation:
Lexus Division: working in sales of Lexus cars in Jeddah showroom. Prepared sales plans for the quarter year period. Conduct a market research on the LX470 to determine the import order/colours from Japan.
. 4th Rotation:
Central Parts Division, Logistics Dept:: worked on different projects. Preparing proposals for the automation project for the parts depot, airbag handling procedure manual, causes of low service rates and some others. Gained knowledge about the operation of warehouses and inventory management in the biggest warehouse in the middle east area (covered area was 20, 000M2).
Al-Nuzla Radio Station:
Maintaining the microwave links between the radio station and the
main transmitter of the ministry (source of programs).
Monitoring the proper broadcasting of the Radio Stations (five bands).
Maintaining the high voltage power line feeding the station.
Maintaining the standby power generators.
Member of the engineering team to Hajj season for the mobile radio
network (walkie talkie) needed to control and monitor the life
transmission of Hajj activities at the holy city of Makkah.
Electrical system installation for low, mid, high voltages, electrical stations, switch gears, PLC, etc.
MBA with a focus on leadership, i was a joint pgm between ALJ, UNL and Gallop. The courses where given in three different countries to give the international exposure in the same time meeting top companies excutives in different industry to learn from them.
1991–August 1996 King Fahd University of Petroleum and Minerals, Dhahran, KSA. B.Sc. degree, Electrical engineering (Major), communication is minor Graduation GPA of 3.289/4.00. Graduated Summa Cum Laude.
1989-1991 Ali Ibn Abi Talib high School, Jeddah, KSA. The major was Science (math/physics), graduation percentage was 91.2%.