SVP Brand & Communication
Etisalat & mobily
Total years of experience :22 years, 9 Months
1- Brand Management - My experiences over the past 2 decades across the region has seen me lead the inception, development and roll out of brands from scratch. Green field operations that have become successful brands in strategic and highly competitive markets under my leadership and drive. Additionally repositioning for brands and strategically cascading the brand vision and values for mega brands like Mobily KSA and Etisalat UAE are some key examples of my strengths in the brand discipline.
2- Product Launch: Strategically worked with leading brands identifying a clear vision, and consistently exceeding customer experience expectations. Provides expert product management and designs marketing activities to deliver optimum brand impact. Wide experience includes success in start-up operations, with a focused understanding of customer needs.
2- Customer Management - Extensive experience in developing strategies and tactics to enhance customer service/experience and customer engagement at all functional touch points.
4- Market Segmentation - Formulated and deployed key-segmented offers/propositions for existing business, maintaining excellent cross selling whilst attracting new customers through in-depth market knowledge. Ensures the successful implementation of marketing campaign strategies on time and within budget, making necessary adjustments or redirecting strategies as required.
5- Team Building - Inspired, motivated and guided diversified teams towards a defined goal. Actively encouraged and facilitated cooperative and collaborative working relationships, whilst identifying structured training and development requirements. Realigned work groups and roles to foster and develop teamwork and increased staff productivity. Implemented recruitment process across all levels