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Ahmed Ali, Business Development Manager

Ahmed Ali

Business Development Manager·Soft STM

Egypt

Bachelor's degree, Business Administration And Commerce

Work experience

Total years of experience: 26 years, 8 months

Business Development Manager

December 2021 - Present

Soft STM

Cairo, Egypt

December 2021 - Present

• Manage high-value sales cycles with hotel chains and large enterprise clients.
Company industry:
IT Services

Regional Business Development Manager

December 2021 - February 2026

Soft STM

Cairo, Egypt

December 2021 - February 2026

• Lead regional sales growth for cloud-based hospitality and enterprise software solutions.
• Develop new partnerships and enterprise opportunities across GCC markets.
• Manage high-value sales cycles with hotel chains and large enterprise clients.
• Drive revenue growth through strategic pipeline development and client retention.
Sales Director & Business Development Manager - Egypt & Gulf | BNCOD | 2018 - 2021
• Led regional expansion of ERP, POS, and mobile technology solutions.
• Increased customer portfolio by more than 150%.
• Managed regional sales operations and strategic partner channels.
• Consistently exceeded sales targets and KPIs.
Company industry:
IT Services

Senior Business Development Manager

January 2022 - January 2026

Soft STM

Riyadh, Saudi Arabia •Hybrid

January 2022 - January 2026

• Developed new business opportunities across KSA, GCC, and MENA markets, representing two global
hospitality technology leaders: Shiji Group and Sky Software.
• Managed and grew strategic partnerships with Shiji Group — a global hospitality tech platform serving
hotels, F&B, retail and entertainment — and Sky Software, a specialist in advanced hospitality IT
solutions.
• Led full enterprise sales cycles from prospecting and needs analysis through proposal development,
negotiation, and contract closure for SaaS and hospitality technology solutions.
• Delivered cloud-based PMS, POS, and hospitality SaaS solutions to major hotel groups and hospitality
chains across the GCC and MENA region.
• Managed annual sales targets exceeding USD 500K with consistent over-achievement, closing individual
enterprise deals valued up to USD 200K.
• Engaged directly with C-level and VP-level stakeholders at hospitality groups to position technology
solutions as strategic operational upgrades aligned with digital transformation goals.
• Provided ongoing account management, upsell, and renewal support to ensure long-term client retention
and satisfaction across the portfolio.
Company industry:
IT Services

Sales Director & Business Development Manager

November 2018 - January 2021

BNCOD Consulting & Business Solutions LLC

Cairo, Egypt

November 2018 - January 2021

• Grew customer portfolio by more than 150% through aggressive new business development, strategic
account expansion, and structured channel partnerships.
• Led regional sales operations covering Egypt and GCC markets, managing and developing a team of
sales professionals aligned to ambitious revenue targets.
• Drove ERP, POS, and Digital Transformation sales initiatives, positioning the companys solutions
against competition in a rapidly evolving enterprise software market.
• Expanded regional partner ecosystem by identifying, onboarding, and enabling new channel partners
that accelerated market coverage and deal velocity.
• Consistently exceeded quarterly and annual sales KPIs, maintaining top-performer status across all three
years of tenure.
• Implemented structured CRM-driven pipeline management and sales process improvements that
increased forecast accuracy and team conversion rates.
Company industry:
Software Development

Sales Director & Business Development Manager – Egypt &

January 2018 - January 2021

BNCOD

Cairo, Egypt

January 2018 - January 2021

• Managed regional sales operations and strategic partner channels.
Company industry:
Computer Hardware & High-Tech Manufacture

Sales & Marketing Managing Director → Regional Sales Director

January 2011 - November 2018

Solutions Software Technology (SST)

Riyadh, Saudi Arabia

January 2011 - November 2018

Company industry:
Software Development

Regional Director of Sales & Marketing – Egypt & GCC

January 2015 - January 2018

Solutions Software Technology

Riyadh, Saudi Arabia

January 2015 - January 2018

• Secured major contracts with international hotel groups.
Company industry:
IT Services

Sales & Marketing Manager – Egypt & GCC

January 2011 - January 2015

Solutions Software Technology

Riyadh, Saudi Arabia •Remote

January 2011 - January 2015

• Generate new leads
• evaluates the demand products and services, as well as our competitors, uses this
information to find markets for my companys products,
◦ Creates pricing schedules, which increase profitability and capture a larger
portion of the market and works with product development staff to come up
with new products and services that will meet market needs.
• Designing and implementing a strategic sales plan that expands companys customer
base and ensure its strong presence
• Plans and manages budgets, forecasts, projects and associated staffing requirements.
Company industry:
IT Services

Sales& Marketing Account Manager

January 2008 - January 2011

CIHOST

Cairo, Egypt

January 2008 - January 2011

Company industry:
Software Development

Sales& Marketing Account Manager

January 2008 - January 2011

CIHOST

Cairo, Egypt

January 2008 - January 2011

Company industry:
Software Development

Sales & Marketing Account Manager

January 2008 - January 2011

CIHOST (Integrated Hospitality Open Systems Technology)

Cairo, Egypt

January 2008 - January 2011

• Managed key client accounts and drove new business acquisition in Egypt and regional markets for
hospitality open systems technology solutions.
• Supported and trained new sales and telesales staff, building team capability and ensuring consistent
client engagement standards.
• Built and maintained strong client relationships across hospitality sector, forwarding qualified leads and
opportunities to the wider sales team.
• Coordinated between sales and telesales functions, reporting daily performance updates to the Sales
Manager.
Company industry:
Software Development

Sales & Team Leader

January 2006 - January 2008

Gharbia-Western Data & Telephone Co.

Cairo, Egypt

January 2006 - January 2008

Company industry:
Electrical Engineering

Sales Team Lead

January 2006 - January 2008

Gharbia Western Data & Telephone Co.

Cairo, Egypt

January 2006 - January 2008

Led sales team covering HP,
Siemens, Fujitsu, and Toshiba product lines. B2B technology hardware sales across HP, Siemens, Fujitsu, and
Toshiba portfolios. Creative and production
role in national telecom sector.
Company industry:
Software Development

Sales professional Egypt

January 2004 - January 2006

DCT (Hp_ Siemens Fujitsu _ Toshiba)

Cairo, Egypt

January 2004 - January 2006

Company industry:
IT Services

Salesperson

January 2004 - January 2006

DCT

Cairo, Egypt

January 2004 - January 2006

Company industry:
Computer Hardware & High-Tech Manufacture

Animation sales Egypt

January 2002 - January 2004

NTCC

Cairo, Egypt

January 2002 - January 2004

Company industry:
Construction & Building

Animation Specialist

January 2002 - January 2004

NTCC / National Telecom Card Company

Cairo, Egypt

January 2002 - January 2004

Company industry:
Human Resources Outsourcing

Quality Control &Marketing Executive

January 1998 - January 2001

Seif for

Cairo, Egypt

January 1998 - January 2001

Expanded customer Successfully
Company industry:
Construction & Building

Education

RITI

December 2014

December 2014

Bachelor's degree, Business Administration And Commerce

Egypt

RITI

January 2013

January 2013

Bachelor's degree, Marketing

Egypt

Helwan University

May 2001

May 2001

Bachelor's degree, Arts (Psychology)

Egypt

GPA (percentage): 65%

GPA (percentage): 65%

Psychology

Helwan University

January 2001

January 2001

Bachelor's degree, Psychology

Egypt

Skills

System Solutions
Expert
System Solutions
Expert
HR Solutions
Expert
HR Solutions
Expert
IT Solutions
Expert
IT Solutions
Expert
Software Solutions
Expert
Software Solutions
Expert
Business Development
Expert
Business Development
Expert
ENTERPRISE SALES
Intermediate
ENTERPRISE SALES
Intermediate
GNU COMPILER COLLECTION
Intermediate
GNU COMPILER COLLECTION
Intermediate
H SHARE
Intermediate
H SHARE
Intermediate
IRAP RMS SUITE
Intermediate
IRAP RMS SUITE
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
Business
Expert
Business
Expert
IT Sales
Expert
IT Sales
Expert
Marketing
Expert
Marketing
Expert
HR Software
Expert
HR Software
Expert
ERP
Expert
ERP
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CERTIFIED HOSPITALITY TECHNOLOGY PROFESSIONAL
Intermediate
CERTIFIED HOSPITALITY TECHNOLOGY PROFESSIONAL
Intermediate
ENTERPRISE APPLICATION SOFTWARE
Intermediate
ENTERPRISE APPLICATION SOFTWARE
Intermediate
ENTERPRISE RESOURCE PLANNING
Intermediate
ENTERPRISE RESOURCE PLANNING
Intermediate
EXECUTIVE PRESENCE
Intermediate
EXECUTIVE PRESENCE
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
POINT OF SALE
Intermediate
POINT OF SALE
Intermediate
SELLING TECHNIQUES
Intermediate
SELLING TECHNIQUES
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate

Social profiles

Personal Website
Personal Website
linkedin.com/in/ahmedali79/

Languages

Arabic

Native Speaker

English

Intermediate

Training and Certifications

Certifications
The Art of Marketing – Professional Diploma
Iqama & Driving License
Saudi Driving License
Saudi Residence (Iqama)
Sales Formula Professional
The Art of Marketing Professional
Advanced Management Program – Diploma
Advanced Management Program
RITI
Advanced Management Program
RITI

Hobbies and interests

Airsoft