Marketing Manager
Advansoft
Total years of experience :13 years, 3 Months
- Plan and implement marketing activities for the company and its own mobile apps.
- Develop digital marketing strategy and plans with budgets and estimated results.
- Monitor analytics and spends of campaigns and measure ROI.
- Plan, create and execute campaigns on App Stores, Social Media and SEM.
- Monitor the website’s SEO activities and manage blogs & newsletters.
- Monitor competition and do online research to identify growth opportunities.
- Lead new website projects and launches and work closely with the IT team.
Achievements
- Websites are in page number 1 in page results.
- Increase of online subscriptions from online campaigns.
- Increase of website visitations from organic searches and paid media campaigns.
- Increase of mobile app downloads by enhancing content and paid ads.
- Plan & execute all web, display advertising, social media, SEM & email campaigns.
- Measure & report performance of digital campaigns & assess against goals.
- Plan, create & execute social media strategies, calendar and craft creative content.
- Identify target audience for multichannel campaigns & establish loyalty marketing.
- Influencers management, entertainment activities & campaigns directly or in collaboration with Dubai Tourism, Disney/Marvel and Turner/Cartoon Network.
- Help with events management and do social media coverage.
- Integrate affiliate marketing activities to increase sales with limited budget.
- Video and media production with in house team and agencies.
- Manage review on TripAdvisor, Google & Facebook and provide solutions.
Achievements
- Awarded as the employee of the year 2016.
- Increase number of ticket sale through digital marketing campaigns.
- Achieving page number one in search results from SEO activities.
- Increase the number of engagements and fans on social media.
- Manage multiple digital projects in a fast-paced deadline-driven environment.
- Lead digital projects for The Dubai Mall and Emaar Malls.
- Lead online projects for Vogue Fashion Dubai Experience (VFDE).
- Manage the content & functions of The Dubai Mall website & mobile application.
- Establish website content strategies and promote events and offers.
- SEO for The Dubai Mall, Emaar Malls & Vogue Fashion Dubai Experience websites.
- Report website analytics through Google Analytics.
- Manage content of The Dubai Mall directories - Print and Digital.
Achievements
- Achieve and maintain the search result for the related brands.
- Successful launch for VFDE website and increase number of registrations.
- Successful content maintaining strategy to manage the online pages of more than 1, 200 retailers and restaurants on The Dubai Mall website.
- Manage the content for all Al Aan TV websites.
- Plan and execute strategies & campaigns aiming to increase number of followers.
- Manage marketing campaigns to increase engagement and traffic.
- Create content that drives engagement and interaction in Arabic and English.
- Moderate user comments on website, YouTube, Facebook, Instagram & Twitter.
- Translate important news (Arabic to English) and add subtitles to the videos.
- Proof read news articles before publishing them online.
- Report weekly and monthly figures and insights to the management.
Achievements
- Got more than 5 million fans on Al Aan’s Facebook pages and more than 200, 000 followers on Twitter accounts through engaging social media and website contents.
- Increase online viewership on Al Aan websites through organic and paid contents.
