Texas Chicken Brand Marketing Manager
Olayan Food Division
Total years of experience :17 years, 1 Months
Played a pivotal role in the major brand rejuvenation across all operating regions
Maintaining and growing the brand, in addition to the firm’s corporate communication
Ensuring & maintain consistent brand SOV in the market
Building strategic relationships and partner with key industry players, agencies, home delivery aggregators and vendors
Plans & executes Mobile Application & Website consumer journey, interface, features, content & creative execution
Effective management of the marketing, advertising, and promotional activities
Analyzing & optimizing menu structure, performance, price matrix & creative
Develops and executes all marketing communication aspects, in support of the operations and sales teams to achieve targets and objectives
Managing creative, social media, media & PR agencies
Identifying opportunities to enhance and build stronger brand equity
Articulating future trends and concluding how the business may need to adapt to satisfy new
consumer needs & behaviors.
Evaluate and monitor the financial aspects of product development, such as marketing budgets, expenditures, research and development appropriations, ROI and profit-loss projections as well as turnaround strategies
Working independently on special projects according to agreed timelines and special requests
Deploying successful marketing campaigns and owning their implementation from ideation to execution
Created brand awareness & TOM via always on campaigns
Overseeing and validating marketing material, from website banners to hard copy brochures and case studies
Planning & executing a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Analyzing consumer behavior and optimize campaigns accordingly
Liaise with the internal teams, agencies, suppliers, aggregators, industry partners and in-house
graphic designers for the implementation of ATL and BTL marketing campaigns
Plan & oversee Local Store Marketing Calendar’s & targets
Leading and organizing the workflow with cross functional internal/external teams to guarantee an effective projects execution
People Succession & development planning
Perform and plans customer relationship management initiatives that drives frequency and advocacy to the brand
Competition analysis to identifying their key strengths & weaknesses
Translating the strategy into an action plan that would allow the company and the department
to get the targets needed, through developing and implementing marketing programs
Monitoring brand performance and defining marketing KPI’s
Working with the cross functional teams to align on brand strategy and direction in the relevant
region and market
Responsible for bringing cohesion to marketing process and campaign reporting across cross
functional teams in marketing, ensuring implementation as per agreement with Brand Partners
Creating, updating, and maintaining the marketing calendar for all promotional initiatives
Maintaining a thorough understanding of relevant principal requirements and guidelines, ensuring
that all the respective brands within the BU apply and adhere to the guidelines across all managed
marketing activities
Supporting Marketing Communications as needed on the communications plan, including inbound and
outbound tactics
Competition analysis to identifying their key strengths & weaknesses
Creating, managing, and supervising the execution of LSM action plans that led to increase individual store bottom line sales and profit
Maintaining Brand image uniformity and consistency on communication & in-store level
Responds to ad-hoc requirements and sales aid
Developing and executing BTL, POP and marketing collateral in line with marketing objectives and ensure
quality production of the same.
Managing all administrative internal processes, all types of marketing tracking and analytical reports and budget control
Monitoring & managing all advertising channels & sales channels
Buffalo Wild Wings Brand Launch in ME.
Monitoring brand performance and defining marketing KPI’s
Working with the cross functional teams to align on brand strategy and direction in the relevant
region and market
Responsible for bringing cohesion to marketing process and campaign reporting across cross
functional teams in marketing, ensuring implementation as per agreement with Brand Partners
Creating, updating, and maintaining the marketing calendar for all promotional initiatives
Maintaining a thorough understanding of relevant principal requirements and guidelines, ensuring
that all the respective brands within the BU apply and adhere to the guidelines across all managed
marketing activities
Supporting Marketing Communications as needed on the communications plan, including inbound
and outbound tactics
Competition analysis to identifying their key strengths & weaknesses
Creating, managing, and supervising the execution of LSM action plans that led to increase individual store bottom line sales and profit
Maintaining Brand image uniformity and consistency on communication & in-store level
Responds to ad-hoc requirements and sales aid
Developing and executing BTL, POP and marketing collateral in line with marketing objectives and
ensure quality production of the same.
Managing all administrative internal processes, all types of marketing tracking and analytical reports and budget control
Monitoring & managing all advertising channels & sales channels
Developing Media and Marketing plans for UAE & Oman Region
Marketing and Media plans budget development
Branding plans for a better brand image, penetration, recognition and loyalty
Researching and evaluating new BK Local Store Marketing opportunities
(Brand Penetration)
Researching and evaluating local competition (promo’s, menu, sales, traffic,
marketing and branding)
Competition counter attacks (concepts, planning, execution, and results analysis)
Effectiveness Analysis of all marketing efforts.
Managing distribution channels for in-store media support along with product supply
Ensuring effective, branded marketing communications and advertising.
Provides store marketing collaterals to identified stores
Developing Four Walls plan for UAE & Oman Region (unified POP material placement
across the region).
Managing the account executive team to ensure that sales objectives are achieved
Developed long-lasting relationships with new & existing clientele
Managing existing customer accounts by ensuring their satisfaction with the company
products and services
Developing accounts retention plan
Identifying customer needs and communicating how company products and services fulfill those needs
Developing solid sales proposals to convince potential and existing customers to purchase company products and services
Collecting customer feedback to determine product and service shortfalls
Overseeing the day-to-day client requests, by briefing relevant cross functional parties
Assure designs, adaptations & production runs are delivered up to the client’s wish
Assigned to handle VIP clients Nestle, Make Up for Ever, Price Waterhouse Coopers
Special orders and supporting line manager with reporting inputs and action plans
Ensuring all orders, requests and deliverables are attended in timely fashion
Working as A Sales Officer in a family-owned business of Jewelry and Gas services, i have handled: financial control, sales management, liaising with cross-functional teams and maintaining sales and traffic.